Digital Marketing Optimization Specialist

1 month ago


Cape Town, Western Cape, South Africa Initiate International Full time
About the Role

Initiate International seeks a skilled Digital Marketing Optimization Specialist to drive customer acquisition efforts across digital channels. This role involves turning data into actionable insights, ensuring marketing spend delivers maximum ROI, and shaping strategic decisions.

Key Responsibilities

The successful candidate will be responsible for:

  • Diving deep into data from PPC, SEO, affiliate marketing, paid social, and display advertising channels to identify areas of improvement.
  • Measuring and evaluating campaigns using CPA, ROAS, and FTD% metrics to ensure every cent spent brings results.
  • Building dynamic dashboards and reports that communicate clear insights to the team.
  • Spotting performance trends across all channels and turning insights into action to boost results.
  • Strategizing acquisition improvements to ensure budgets are used wisely and efficiently.
Requirements

To succeed in this role, you will need:

  • Bachelor's Degree in Marketing, Business Analytics, Data Science, or a related field.
  • At least 3 years of experience in performance analysis, preferably in digital/acquisition marketing.
  • Advanced skills in Google Analytics, Tableau, Power BI, or similar tools.
  • In-depth experience with PPC, SEO, paid social, and affiliate marketing, along with a strong grasp of CPA, ROAS, and FTD metrics.
Benefits

As a Digital Marketing Optimization Specialist at Initiate International, you can expect:

  • A competitive salary: $80,000 - $110,000 per year.
  • A fast-paced, data-centric work environment where your insights will have a direct impact on customer acquisition and the overall success of the company.
  • Ongoing professional development opportunities to help you grow in your career.


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