Digital Marketing Transformation Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Ad Talent Full time

At Ad Talent, we're on the hunt for a Digital Marketing Manager to lead our digital transformation strategies for fintech clients.

About the Role:

We're seeking a highly skilled and experienced Digital Marketing Manager to join our team of experts. As a key member of our digital marketing team, you will be responsible for planning and managing digital acquisition activities for mobile apps and websites using platforms like SEM, social media, and display advertising.

Responsibilities:

  • Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
  • Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
  • Measure and report campaign performance against KPIs and ROI targets.
  • Analyse trends to optimize spend and performance based on data insights.
  • Conduct fraud monitoring for acquisition campaigns and take corrective actions.
  • Plan and execute A/B testing to enhance campaign and creative performance.
  • Suggest new digital channels for efficient user acquisition.
  • Lead social media strategy and performance marketing initiatives.
  • Oversee technical back-end processes for campaign implementation and tracking.

Requirements:

Must have previous experience in the fintech, banking, ecommerce industry and have previously worked in a digital agency.

What You'll Gain:

As a Digital Marketing Manager at Ad Talent, you will gain valuable experience in digital marketing, working with a team of experts in the fintech industry. You will also have the opportunity to develop and support digital transformation strategies for our clients, making a real impact in the fintech industry.

Working with Ad Talent:

We're a fast-paced, rapidly growing fintech business, and we're looking for talented individuals like you to join our team. If you're passionate about digital marketing and have a strong background in the fintech industry, we'd love to hear from you.



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