Digital Marketing Operations Specialist

1 week ago


Cape Town, Western Cape, South Africa Old Mutual Full time

About Our Opportunity

We are seeking a highly skilled Digital Marketing Operations Specialist to join our team at Old Mutual. In this role, you will play a pivotal part in enhancing our marketing initiatives through effective use of our marketing technology stack.

Key Responsibilities

  • You will design and implement the technical structures for our marketing technology platforms.
  • Monitor and manage continuously to ensure optimization for conversion using personalization and segmentation frameworks.
  • Work with the Data and Insights team to ensure the integrity and cleanliness of customer data across our marketing technology platforms.
  • Implement regular audits and cleansing routines to maintain data accuracy and compliance.
  • You will design and execute marketing automation campaigns, including appropriate tagging, utilizing our existing technology stack to drive engagement and conversions.
  • Monitor campaign performance, making adjustments based on analytics and insights.
  • Harness the full potential of our existing marketing technology platforms for analytics, customer engagement, and content management.
  • Optimize these tools to support specific marketing goals and strategies.
  • Collaborate with the Data & Insights team to utilize analytics tools to monitor and report internally on campaign performance and customer behavior.
  • Use these insights to refine marketing strategies and improve overall effectiveness.
  • Work closely with marketing, sales, and IT teams to ensure that marketing technology efforts are aligned with overall business objectives.
  • Provide ongoing training and support to the marketing team on best practices for using marketing technology platforms and executing campaigns.

Requirements

  • Bachelor's degree in Marketing, Information Technology, Business, or a related field.
  • At least 6 years of experience in a marketing technology role, with a strong background in managing marketing automation campaigns and maintaining data hygiene.
  • Demonstrated experience in optimizing marketing technology platforms for campaign management, data analysis, and content delivery.
  • Experience with GA4, AdTech, Customer Data Platforms, CMS, Google Tag Manager, Comms and campaign deployment tools, and other digital marketing technologies.
  • Proficiency in data analysis and the ability to generate actionable insights from complex data sets.
  • Solid project management skills and the ability to collaborate effectively across teams.
  • Excellent communication and training abilities.
  • Professional certifications related to marketing automation or data management (advantageous).
  • Experience working in the fintech or digital banking sector (advantageous).
  • Previous Agency or Fintech experience (advantageous).

What We Offer

A competitive salary of $120,000 per annum, plus additional benefits and opportunities for career growth and professional development.



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