Digital Marketing Operations Specialist
1 week ago
About Our Opportunity
We are seeking a highly skilled Digital Marketing Operations Specialist to join our team at Old Mutual. In this role, you will play a pivotal part in enhancing our marketing initiatives through effective use of our marketing technology stack.
Key Responsibilities
- You will design and implement the technical structures for our marketing technology platforms.
- Monitor and manage continuously to ensure optimization for conversion using personalization and segmentation frameworks.
- Work with the Data and Insights team to ensure the integrity and cleanliness of customer data across our marketing technology platforms.
- Implement regular audits and cleansing routines to maintain data accuracy and compliance.
- You will design and execute marketing automation campaigns, including appropriate tagging, utilizing our existing technology stack to drive engagement and conversions.
- Monitor campaign performance, making adjustments based on analytics and insights.
- Harness the full potential of our existing marketing technology platforms for analytics, customer engagement, and content management.
- Optimize these tools to support specific marketing goals and strategies.
- Collaborate with the Data & Insights team to utilize analytics tools to monitor and report internally on campaign performance and customer behavior.
- Use these insights to refine marketing strategies and improve overall effectiveness.
- Work closely with marketing, sales, and IT teams to ensure that marketing technology efforts are aligned with overall business objectives.
- Provide ongoing training and support to the marketing team on best practices for using marketing technology platforms and executing campaigns.
Requirements
- Bachelor's degree in Marketing, Information Technology, Business, or a related field.
- At least 6 years of experience in a marketing technology role, with a strong background in managing marketing automation campaigns and maintaining data hygiene.
- Demonstrated experience in optimizing marketing technology platforms for campaign management, data analysis, and content delivery.
- Experience with GA4, AdTech, Customer Data Platforms, CMS, Google Tag Manager, Comms and campaign deployment tools, and other digital marketing technologies.
- Proficiency in data analysis and the ability to generate actionable insights from complex data sets.
- Solid project management skills and the ability to collaborate effectively across teams.
- Excellent communication and training abilities.
- Professional certifications related to marketing automation or data management (advantageous).
- Experience working in the fintech or digital banking sector (advantageous).
- Previous Agency or Fintech experience (advantageous).
What We Offer
A competitive salary of $120,000 per annum, plus additional benefits and opportunities for career growth and professional development.
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