Senior Digital Marketing Strategist
2 months ago
We are seeking a highly skilled Senior Digital Marketing Strategist to join our team at Arvo. This exciting role will involve leading the development and implementation of digital marketing strategies that drive business growth and enhance relationships with various stakeholders.
Job Description:
- SEO Management: Conduct thorough keyword research, develop and implement effective SEO strategies, and continuously monitor performance metrics.
- Paid Advertising: Plan and optimize paid campaigns across platforms (Google Ads, LinkedIn) to achieve maximum ROI.
- Social Media: Develop comprehensive strategies for brand awareness, create engaging content, and track analytics to inform future decisions.
- Website Management: Update the website using WordPress, collaborate on new features, and ensure seamless user experience.
- CRM and List Management: Manage customer databases, segment lists, execute CRM strategies, and leverage data insights to inform marketing decisions.
- Email Marketing: Design campaigns, analyze performance, and implement improvements to enhance engagement and conversion rates.
- Analytics and Reporting: Utilize Google Analytics to gain valuable insights, track traffic and campaign success, and provide data-driven recommendations.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Certification in Google Ads or Analytics is advantageous.
- At least 5 years of experience in digital marketing, preferably in financial services.
- Proficiency in SEO, advertising, social media, WordPress, CRM; basic programming skills are a plus.
Key Competencies:
- Strong communication, interpersonal, and analytical skills.
- Ability to manage multiple projects, meet deadlines, and implement effective strategies.
- Client-focused, proactive, detail-oriented, collaborative.
The ideal candidate will be a digital marketing professional eager to make a meaningful impact in a dynamic, client-focused environment. We offer a competitive salary of R42,000 - R55,000 per month (depending on experience), and a chance to grow with our company. If you are passionate about digital marketing and have a proven track record of success, we encourage you to apply.
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