Digital Media Specialist

5 days ago


Johannesburg, Gauteng, South Africa GroupM Full time

At GroupM, we are seeking a highly skilled Digital Media Specialist to join our team. This is an exciting opportunity for a professional with a passion for digital marketing and media.

About the Role

We are looking for a talented individual who can effectively manage and optimize digital marketing campaigns across multiple platforms. As a Digital Media Specialist, you will be responsible for implementing and optimizing end-to-end Google campaigns, as well as conducting research to inform client paid media strategies.

Duties and Responsibilities
  1. Implement and optimize Google Ads campaigns across all major platforms, including Google Ads, Display, DV360, and more.
  2. Conduct audience, keyword, placement, and platform research to help inform clients' paid media strategies.
  3. Produce accurate and timely reporting on all digital marketing activity, as required by company process, clients, and internal teams.
  4. Manage and control client spends diligently, in line with company process, across all Google channels.
  5. Ensure that all digital marketing campaigns deliver on internal performance requirements, which are directly linked to client key performance indicators (KPIs).
  6. Leverage relationships with Google to assist in the setup and/or optimization of client campaigns/accounts.
Requirements
  • Google Ads certified, including fundamentals, search, display, video, shopping, and mobile.
  • Google Analytics certified.
  • Strong written, verbal, and presenting skills.
  • Excellent copywriting and grammar skills.
  • Strong proficiency in Excel and PowerPoint.
  • Strong attention to detail.
  • Marketing background with an emphasis on digital and paid media/advertising.
  • Ability to work under pressure.
  • Deadline-driven.
  • Self-motivated and organized with a keen eye for detail.
  • Works well individually and in a team.
Estimated Salary

$85,000 - $110,000 per year, depending on location and experience.

Please note that this salary range is an estimate based on industry standards and may vary depending on factors such as location, experience, and qualifications.



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