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Digital Customer Experience Manager

2 weeks ago

Pretoria, Gauteng, South Africa InspHired Recruitment Solutions Full time
Digital Customer Experience Manager

InspHired Recruitment Solutions is seeking a seasoned Digital Customer Experience Manager to lead the development and implementation of digital customer experiences that drive business growth and customer engagement. The ideal candidate will possess strong leadership and analytical skills, with the ability to interpret complex data and inform strategic decisions.

The successful candidate will collaborate with our team to build and implement CRM strategies, leveraging market and competitor insights to drive business results. Additionally, they will assist with general marketing administrative tasks and strive to optimize processes for improved efficiency.

Duties & Responsibilities:

  • Developing and implementing digital customer experience strategies
  • Leading cross-functional teams to achieve business objectives
  • Analyzing customer behavior and preferences
  • Designing and executing targeted marketing campaigns
  • Tracking and analyzing key performance indicators (KPIs)
  • Communicating complex data insights to stakeholders
  • Staying up-to-date with industry trends and best practices
  • Collaborating with key partners and stakeholders to drive business results
  • Providing expert advice on marketing strategy and tactics
  • Developing and maintaining relationships with key partners and stakeholders
  • Identifying opportunities for process improvements and implementing changes
  • Ensuring compliance with company policies and procedures
  • Maintaining a customer-centric approach to all interactions
  • Utilizing data analytics to inform business decisions

Desired Experience & Qualification:

Minimum education: Diploma in Communications or Marketing (essential); Degree in Communications or Marketing (desirable)

Minimum applicable experience: 5 years in Business to Consumer marketing, preferably in international markets

Required nature of experience:

  • Business to Consumer marketing
  • Experience in international markets
  • Development, reporting, and implementation of customer journey strategies with a focus on emails

Skills and Knowledge (essential):

  • Digital customer experience strategy development
  • Leadership and team management
  • Data analysis and interpretation
  • Customer journey insight generation and optimization
  • Proficiency in Google Analytics 4 (GA4)
  • Marketing Cloud (Salesforce marketing tool) skills
  • MailChimp expertise
  • Competitor analysis
  • Proficient in Google Suite