Specialist - Digital Paid Media

4 months ago

Cape Town, South Africa Curro Holdings Full time

Join the ranks of Curro, a leading-edge institution where opportunities for professional growth are boundless. We seek dynamic individuals equipped with a blend of creativity and dedication, ready to immerse themselves in a professional environment that values excellence and growth. If you're passionate about making a difference, your journey starts here.
What are we looking for?
We are looking for someone with the following experience, qualifications and /or skillsets:
Diploma (or equivalent qualification) in digital marketing
Driver’s licence
3-5 years’ experience within a digital paid media environment
Advantageous
Bachelor’s degree in business, marketing, or a related field
Proven experience in digital marketing, with a focus on paid media management.
In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.
Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Data Studio, or similar platforms.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Creative thinking and problem-solving abilities, with a results-driven mindset.
Experience with A/B testing, conversion rate optimization (CRO), and landing page optimisation.
Familiarity with SEO principles and their integration into paid media campaigns is a plus.
Certifications in relevant digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are preferred.
Ability to multitask, prioritise workload, and meet deadlines in a fast-paced environment.

**The responsibilities are**:
Project lead/manager support
Collaborate with project lead/manager to support the planning and execution of digital paid media campaigns aligned with project objectives.
Provide assistance in campaign setup, ad creation, and targeting to ensure smooth execution and timely delivery.
Coordinate with internal stakeholders and external vendors to facilitate the implementation of campaign strategies and tactics.
Act as a liaison between project teams and digital marketing specialists to streamline communication and optimise campaign performance.
Project management
Take ownership of digital paid media campaigns from inception to completion, ensuring that all deliverables are met on time and within budget.
Develop project timelines, milestones, and task lists to effectively manage campaign workflows and resources.
Monitor project progress, identify potential risks or roadblocks, and proactively address issues to keep campaigns on track.
Communicate project updates, status reports, and key insights to project stakeholders, ensuring alignment and transparency throughout the campaign lifecycle.
Reporting
Generate comprehensive reports on campaign performance, analysing key metrics, trends, and insights to evaluate effectiveness and identify areas for improvement.
Utilise data visualisation tools and analytics platforms to present findings in a clear, actionable format for stakeholders.
Provide regular updates and insights on campaign performance to inform strategic decision-making and optimisation efforts.
Collaborate with analytics teams to develop custom reports and dashboards tailored to specific project requirements and KPIs.
Marketing strategy integration aligned to the CURRO objectives
Align digital paid media strategies with the overarching marketing objectives and goals of CURRO.
Ensure that campaign messaging, creative assets, and targeting tactics are in line with CURROs brand positioning and messaging guidelines.
Collaborate with marketing strategy teams to integrate digital paid media initiatives into broader marketing campaigns and initiatives.
Continuously evaluate and adjust strategies to ensure alignment with CURROs evolving business objectives and market dynamics.
Budget management
Manage digital paid media budgets effectively, tracking spending and allocating resources to maximise ROI and achieve campaign objectives.
Monitor campaign performance against budgetary targets, identifying opportunities to optimise spending and improve efficiency.
Work closely with finance teams to ensure accurate budget forecasting, invoicing, and reconciliation for digital paid media initiatives.
Provide recommendations for budget reallocation or adjustments based on performance insights and market trends to drive optimal outcomes.

**How to apply**:
Register your CV onto the database
**Vacancy reference**: 20711

**Please note**:
You will only be required to submit supporting documents should you be invited for an interview.
Curro Holdings Ltd reserves the right to not make an appointment.

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