Specialist: Digital Paid Media

6 months ago

Cape Town, South Africa Curro Holdings Ltd Full time

**At Curro,** **we care.**:
**Specialist: Digital Paid Media**:
**Curro Head Office**

**Vacancy Reference: 20711**:
Hey there At Curro, we're more than just a team, we're a family. We're on the lookout for go-getters, the dreamers, and the doers. Ready to roll up your sleeves and join a place where we value fun as much as we value hard work? Are you ready?

**What are we looking for?**
We are looking for someone with the following experience, qualifications and /or skillsets:

- Diploma (or equivalent qualification) in digital marketing
- Driver’s License
- 3 - 5 years’ experience within a digital paid media environment.

**Advantageous**
- Bachelor’s degree in business, marketing, or a related field
- Proven experience in digital marketing, with a focus on paid media management.
- In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Data Studio, or similar platforms.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Creative thinking and problem-solving abilities, with a results-driven mindset.
- Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
- Familiarity with SEO principles and their integration into paid media campaigns is a plus.
- Certifications in relevant digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are preferred.
- Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.

**The responsibilities are**:
**Project lead/manager support**
- Collaborate with project lead/manager to support the planning and execution of digital paid media campaigns aligned with project objectives.
- Provide assistance in campaign setup, ad creation, and targeting to ensure smooth execution and timely delivery.
- Coordinate with internal stakeholders and external vendors to facilitate the implementation of campaign strategies and tactics.
- Act as a liaison between project teams and digital marketing specialists to streamline communication and optimize campaign performance.

**Project management**
- Take ownership of digital paid media campaigns from inception to completion, ensuring that all deliverables are met on time and within budget.
- Develop project timelines, milestones, and task lists to effectively manage campaign workflows and resources.
- Monitor project progress, identify potential risks or roadblocks, and proactively address issues to keep campaigns on track.
- Communicate project updates, status reports, and key insights to project stakeholders, ensuring alignment and transparency throughout the campaign lifecycle.

**Reporting**
- Generate comprehensive reports on campaign performance, analyzing key metrics, trends, and insights to evaluate effectiveness and identify areas for improvement.
- Utilize data visualization tools and analytics platforms to present findings in a clear, actionable format for stakeholders.
- Provide regular updates and insights on campaign performance to inform strategic decision-making and optimization efforts.
- Collaborate with analytics teams to develop custom reports and dashboards tailored to specific project requirements and KPIs.

**Marketing strategy integration aligned to the CURRO objectives**
- Align digital paid media strategies with the overarching marketing objectives and goals of CURRO.
- Ensure that campaign messaging, creative assets, and targeting tactics are in line with CURRO\\'s brand positioning and messaging guidelines.
- Collaborate with marketing strategy teams to integrate digital paid media initiatives into broader marketing campaigns and initiatives.
- Continuously evaluate and adjust strategies to ensure alignment with CURROs evolving business objectives and market dynamics.

**Budget management**
- Manage digital paid media budgets effectively, tracking spending and allocating resources to maximize ROI and achieve campaign objectives.
- Monitor campaign performance against budgetary targets, identifying opportunities to optimize spending and improve efficiency.
- Work closely with finance teams to ensure accurate budget forecasting, invoicing, and reconciliation for digital paid media initiatives.
- Provide recommendations for budget reallocation or adjustments based on performance insights and market trends to drive optimal outcomes.

**Read more about where you will work**

If you have not had any feedback from the school within two weeks of the closing date of this advert, accept that you were not successful for this position.
But don’t be dismayed, next time it might be you.

Curro reserves the right not to make an appointment.

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