Paid Media Specialist

2 weeks ago

Cape Town, South Africa HotelJobs.co.za Full time

Are you a social media maven with a knack for driving results through platforms like Meta (Facebook and Instagram)? Are you excited about the evolving landscape of social media and eager to explore emerging platforms like TikTok? If so, we want you to bring your expertise to our dynamic marketing team at the Aquila Collection

**Position: Paid Media Specialist (Social Media)**

**Location: Green Point, South Africa**

**Employment Type: Full-time**

At the Aquila Collection, we're at the forefront of the tourism and hospitality industry, offering a diverse portfolio of bucket list-worthy activities and experiences. Our marketing office, located in Green Point, is the heartbeat of our promotional efforts, where traditional and digital marketing professionals collaborate to showcase our brands and create unforgettable adventures for our customers.

As a Paid Media Specialist (Social Media), you'll be instrumental in driving engagement and conversions through social media platforms, with a primary focus on Meta (Facebook and Instagram). Additionally, you'll have the opportunity to explore and leverage emerging channels like TikTok as part of our forward-thinking strategy. Your creativity, strategic thinking, and data-driven approach will be key in achieving our marketing objectives and staying ahead of the curve.

The position is supported by a content team.

Key Responsibilities:

- Develop and execute paid social media strategies across Meta platforms (Facebook and Instagram) to drive brand awareness, engagement, and conversions.
- Create compelling ad creatives, copy, and targeting strategies to maximise campaign performance and ROI.
- Monitor campaign performance, analyse data, and provide actionable insights to optimise ongoing efforts.
- Stay informed about industry trends, platform updates, and emerging social media channels, such as TikTok, to explore new opportunities for growth.
- Collaborate with cross-functional teams to align paid social media efforts with overall marketing initiatives and objectives.

**Requirements**:

- Proven experience in managing paid social media campaigns, with a focus on Meta platforms (Facebook and Instagram).
- Familiarity with TikTok and a strong interest in exploring and leveraging its potential for marketing purposes.
- Creative mindset with a keen eye for design and storytelling.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and collaboration skills, with a passion for staying updated on industry trends and best practices.

Be part of a diverse team of passionate professionals in a dynamic and collaborative work environment that make a meaningful impact by promoting renowned tourism and hospitality brands and creating unforgettable experiences for customers.

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