Shopper Insights Lead

6 months ago

Germiston, South Africa PepsiCo Full time

Overview:
**About PepsiCo**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

**Responsibilities**:
**What we’re looking for**:

- Build and drive ubiquitous availability in Modern Trade and Traditional Trade
- To co-create and execute customer centric solutions for the MT and TT channels and customers which will enable growth acceleration for PepsiCo, winning versus completion and be seen as a trusted advisor by customers as per Advantage Monitor (TAG) priorities.
- To create and enable implementation of toolkits for key strategic priorities, namely Category Visions, EDGE shopper principles, Category Development Fund (CDF), Po1 & Ubiquitous Availability in TT and digitization & automation.
- Overall, the role will enable the elevation of standards from ‘foundational’ to ‘good’ and ultimately to ‘best-in-class’.

**Thought Leadership (internal & external)**
- Build category growth plans to enable Sales team to sell PepsiCo ideas to customers that will drive joint growth for PepsiCo and customers
- Analyse multiple data sets to provide category insight on drivers of performance of both the overall category and top MT customers, providing benchmarking, strategies and potential tactics to capitalise on mutually beneficial growth opportunities.
- Create customer centric category visions leveraging the DX operating model (Identify, Engage, Convert, Optimize) to gain alignment and support from stakeholders, both internally and externally to enable Category Thought Leadership and long-term partnership
- Support customers on long term strategy reviews with end-to-end connected plans that incorporate shopper insights, category management and shopper marketing suite

**Shopper Drivers Insight**
- Lead detailed shopper PDT researches which builds a holistic understanding that enables shopper merchandising strategy
- Develop shopper and customer driven channel taxanomy, definitions, features and prioritization
- Developed shopper led clusters utilizing multiple shopper and category data sources
- Develop shopper profiles for all key categories

**Category Drivers Analytics**
- Lead detailed analysis of category drivers (share of voice, distribution, share of display, price & promo) which builds a holistic understanding of performance drivers
- Provide category assortment analytics and insights to highlight Most Valuable SKUs, Core SKUs, Niche SKUs and Least Valuable SKUs that drive actions with retailers which will w pack type / size introduction, delist and price increase/decrease opportunities which will maximize the market share, revenue and volume.
- Work closely with RM Strategy team with regular price range analysis, define hot price points, monitor category / brand performances within price ranges, highlight bestselling SKUs for each range and identify opportunity areas to gain competitive advantage in market.

**Pricing & Promo Insights**
- Develop insights on pricing and promo - impact of shoppers, customers, category etc.
- Partner with NRM to implementation of key SA NRM Insight projects (price tiering, etc)
- Support development of category, customer & shopper story for price strategy
- Identify opportunities for PEP and shopper/customer and influence for actions to be taken
- Linking pricing strategy & price tier management with Occasions, Channels, Shopping Mission/Region.
- Provide customer and channel insights to highlight new pack type / size introduction, delist and price increase/decrease opportunities which will maximize the market share, revenue and volume.
- Work closely with NRM Strategy team with regular price range analysis, define hot price points, monitor category / brand performances within price ranges, highlight bestselling SKUs for each range and identify opportunity areas to gain competitive advantage in market.
- Partner with NRM Director and NRM team to develop strategies and play a crucial role to ensure their implementation and tracking
- Represent Shopper Insight team (on behalf of DX) in quarterly NRM councils
- Deliver share of voice analytics. Ensure on-going integration of results with revenue management team to enable fact-based decisions on pricing strategy and potential pricing actions.
- Build outside in perspective, via understanding external factors and category / competitor promo analysis

Qualifications:
**What will qualify you for the role**:
Tertiary Qualification in a Commercial, Business or Statistical field coupled with previous exposure to FMCG environme

  • Shopper Marketing Manager: Snacks

    7 months ago

    Germiston, South Africa PepsiCo Full time

    Overview: **We are PepsiCo** PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the...

  • Category Manager: Foods

    6 months ago

    Germiston, South Africa PepsiCo Full time

    Overview: **About PepsiCo** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola,...

  • Category Manager

    6 months ago

    Germiston, South Africa PepsiCo Full time

    Overview: **We are PepsiCo** PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the...

  • P01 Perfect Store Manager Tt

    3 months ago

    Germiston, South Africa PepsiCo Full time

    Overview: **About PepsiCo** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola,...

  • Mt Category Manager: Beverages

    3 months ago

    Germiston, South Africa PepsiCo Full time

    Overview: **About PepsiCo** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola,...

  • Retention Team Lead

    1 month ago

    Germiston, Gauteng, South Africa People Dimension Full time

    Job OverviewWe are seeking a highly motivated and experienced Retention Team Lead to join our team at People Dimension. As a key member of our team, you will play a vital role in driving business growth through effective retention strategies.Key ResponsibilitiesTarget Setting and Client Allocation: Set clear targets for the team, allocate clients...

  • Brand Manager: Beverages Weca

    2 months ago

    Germiston, South Africa PepsiCo Full time

    Overview: - Leads on the execution of the AOP brand plans along with launching brilliant consumer programs to deliver brand KPIs. - Builds productive working relationships with Franchise teams, bottlers, commercial teams, Insights, R&D, Category team, Finance, and Supply Chain to manage the brand’s day to day operations. - Works & manages external...

  • Regional Supply Chain Manager

    3 days ago

    Germiston, Gauteng, South Africa Charm Recruit Full time

    About the RoleWe are recruiting for a Regional Supply Chain Manager to lead our branch office in South Africa and drive business growth through strategic decision-making.Duties & Responsibilities:Market Analysis and Reporting: Monitor industry trends, competitor activities, and regulatory changes to inform business strategies. Prepare detailed reports on...

  • Head of Sales

    6 months ago

    Germiston, South Africa Vulcan Recruit Full time

    **Job Title**: Head of Sales **Location**: Gauteng/Jhb **Remuneration & Benefits**: Neog | Medical aid contribution **_About the Position: _** Join our team as the Executive Head of Sales Client Engagement Services and lead the development and execution of innovative client engagement strategies in the dynamic Fintech industry. This role provides an...

  • Strategic Financial Manager

    1 month ago

    Germiston, Gauteng, South Africa Sulzer Full time

    Role Summary: We are seeking a highly skilled Financial Controller to lead our finance team in South Africa, ensuring business KPIs are logical and add value.Main Responsibilities:Partner with business leaders to execute the planning process according to global guidelines.Ensure business activities are conducted in accordance with the Internal Control System...

  • Financial Director

    4 weeks ago

    Germiston, Gauteng, South Africa Sulzer Full time

    Job SummaryWe are seeking a highly skilled Financial Director to join our team at Sulzer in South Africa. This is a unique opportunity for a seasoned finance professional to lead our financial operations and drive business growth.Key Responsibilities:Ensure the accuracy and transparency of our financial reporting, adhering to IFRS and IAS standards.Analyze...

  • HR Manager

    2 weeks ago

    Germiston, South Africa PepsiCo Full time

    Job title : HR Manager - Supply Chain Planning & Warehouse Logistics - PepsiCo Park CDC Snacks Job Location : Gauteng, Germiston Deadline : January 06, 2025 Quick Recommended Links Jobs by Location Job by industries Responsibilities What we're looking for:  We're looking for an HR Manager: Supply Chain Planning & Warehouse Logistics to...

  • Business Intelligence Specialist

    1 month ago

    Germiston, Gauteng, South Africa Boardroom Appointments Full time

    Embark on a career as a Business Intelligence Specialist with Boardroom Appointments, where you will leverage your analytical prowess to drive business growth and success.Key ResponsibilitiesDevelop and implement data-driven strategies to optimize business processes and improve overall performanceAnalyze complex data sets to identify trends, patterns, and...

  • Supply Chain Expertise Professional

    1 month ago

    Germiston, Gauteng, South Africa Isilumko Staffing Full time

    About Isilumko Staffing:Isilumko Staffing is a leading staffing agency providing top talent to various industries.Job Description:We are seeking a highly skilled Supply Chain Analyst to join our team. As a Supply Chain Analyst, you will work on global supply chain consulting projects, analyzing client data, and providing insights to improve processes and...

  • Jnr-mid Relationship/sales Manager

    4 months ago

    Germiston, South Africa Motsepe Advertising Full time

    **Non-negotiable expectations**: Reliable and fully functional transport B2B sales experience in marketing, advertising or related field. Can work independently Confident Objective of the role The objective of the relationship manager is to confidently support the sales team by proactively managing client relationships, identifying new sales opportunities,...

  • Marketing Manager

    4 weeks ago

    Germiston, South Africa Isanti Glass Full time

    **Purpose of the role**: We are seeking an experienced Marketing Manager to lead our marketing efforts and drive growth in our competitive landscape. This role is pivotal in shaping our brand identity, enhancing customer engagement, and expanding our market reach. **Key Performance Areas**: - Create and implement comprehensive marketing strategies that...

  • Debtors Manager

    8 months ago

    Germiston, South Africa Profession Hub Full time

    Transport company based in Germiston is searching for a driven Debtors Manager. **Job Summary**: The Debtors Manager is responsible for overseeing the company's accounts receivable function, ensuring timely collection of outstanding invoices, and maintaining positive relationships with clients. This role involves managing a team, monitoring accounts, and...

  • Technical Sales Rep

    4 months ago

    Germiston, South Africa Y Recruit Full time

    **Job Overview**: **Date Posted**: Posted 14 hours ago- **Location**: Germiston, Gauteng- **Job Title**: Technical Sales Rep / Specialist (Aviation)- **Salary**: R45,000- Closes: 23 September 2024**Education Level**: Diploma- **Job Level**: Senior- **Minimum Experience**: 5- 7 Years**Technical Sales Rep / Specialist (Aviation) - Germiston.**: The Technical...

  • Construction Business Development Director

    1 month ago

    Germiston, Gauteng, South Africa Charm Recruit Full time

    Job DescriptionThe Charm Recruit team is seeking an experienced and ambitious Construction Business Development Director to lead our operations in South Africa.Key Responsibilities:Strategic Business Development: Conduct thorough market research to identify growth opportunities in the construction sector. Develop, implement, and monitor targeted business...

  • Senior Developer

    2 months ago

    Germiston, South Africa Boardroom Appointments Full time

    Senior Developer Minimum Requirements: 8-10 years experience in a software development roleBachelor's Degree (NQF level 7) in Computer Science, Engineering, or a related fieldAzure/AWS certifications advantageousExperience with C#, .NET, .NET Core, Docker, Angular, Flutter, Node.js, javascript, SQL, Web API (JSON)Proficiency in multiple programming...