Shopper Marketing Manager: Snacks

5 months ago

Germiston, South Africa PepsiCo Full time

Overview:
**We are PepsiCo**

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. In South Africa the company’s brands include Weet-Bix, Simba, Liqui Fruit, Lay’s, SASKO and White Star.

PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

**Responsibilities**:
**What are we looking for?**:

- A seasoned Shopper Marketing Manager to lead the Shopper Marketing agenda for the entire Snacks portfolio (Simba, Lays, Dorito’s, Niknaks, Simba Peanuts and Raisins, Safari Nuts: Tree Nuts & Ground Nut, Safari Dried Fruit: Vine Fruit & Tree Fruit) across all channels and key customers. Embed a shopper centric approach in customer strategy and sales execution.

**Accountabilities**:
**Commercial**:

- Work with DX Insights team to ensure insights led / shopper centric thinking in all customer, category and commercial initiatives, enabling a ‘step change’ in engagement with key customers - across all channels
- Work with category team to translate shopper and category insights /brand strategy into customer growth opportunity (which channel to invest, optimal storelist, etc)
- Comprehensive understanding of the customer landscape, competitors and shoppers
- Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities.
- Lead and support customer team providing relevant, timely and integrated solutions that shape and impact the category & PepsiCo growth.
- Understanding of competitor and other categories to leverage best practice within the marketplace
- Utilise the Shopper Marketing Pepsi-co
- way’s processes and tools to embed a shopper centric approach in customer strategy and execution.
- With support from Channel and Marketing team, lead the development and implementation of the Shopper Marketing Plan, including the development of POS material.
- Represent Shopper Marketing team in all relevant Foods projects and meetings; disseminate information, provide input and feedback i.e. sales, execution, customer, shopper and category
- Continuously seek opportunities to co-create activation with all channels to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category

**Execution**:

- Lead execution strategy that supports category growth initiatives and shopper strategy to influence in store along the Pathway to Purchase
- Create execution process communicating execution objectives and timelines.
- Embed the EDGE principles in the day-to-day operations of Shopper Marketing
- Own booking of media logistics and budget management, ensuring strict COSO Compliance
- Drive efficiencies on merchandising E2E creation and tracking
- Liaise with 3rd party suppliers and merchandising manager to ensure optimal POS solution for activations, embedding shopper insight and best practice to drive engagement and shopper conversion
- Engage multiple stakeholders (internal and external) to ensure alignment and customer centric tailoring of in store activations.

**Audit compliance**:

- Project and budget management with strict adherence to COSO and applicable Pepsico Policies
- Snacks Shopper Marketing Budget - R12MM
- Safari Shopper Marketing Budget - R3MM

**Setting strategic direction**:

- Lead, develop and embed the annual shopper agenda for optimal ROI for Snacks which support category growth initiatives across key channels and customers.
- Co-Create with grater DX function the optimal shopper marketing blueprint that will set the directions for all other categories - through development of tools that will entrench best practice in instore initiatives.

Participate in shopper research projects. Analyse data with insights and transfer into opportunities that can be leveraged across the BU’s

Qualifications:
**What will qualify you for this role?**
- Relevant Tertiary Qualification
- Project Management
- Results oriented with robust planning and follow up skills

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