Category Manager

3 weeks ago

Germiston, South Africa PepsiCo Full time

Overview:
**We are PepsiCo**

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. In South Africa the company’s brands include Weet-Bix, Simba, Liqui Fruit, Lay’s, SASKO and White Star.

PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

**Responsibilities**:
**What are we looking for?**:
Core Commercial Goals:

- To co-create and execute customer centric solutions for the E-commerce channels and customers for PO1 which will enable growth acceleration for PepsiCo, winning versus completion and be seen as a trusted advisor by customers as per Advantage Monitor (TAG) priorities.
- To create and enable implementation of toolkits for key strategic priorities, namely EDGE shopper principles, drive granular growth through gold-standard omnichannel execution.
- Overall, the role will enable the elevation of standards from ‘foundational’ to ‘good’ and ultimately to ‘best-in-class’.

**Accountabilities**:

- Build trusted advisor for Modern Trade (Organized Trade) and E-commerce customers, demonstrating knowledge and strategic thinking and alignment.
- Build category growth plans to enable Sales team to sell PepsiCo ideas to customers that will drive joint growth for PepsiCo and customers.
- Drive Execution excellence for the eCommerce channel by supporting the business with identifying the right offering for omni-channel & online retail customers & online shoppers.
- Analyze multiple data sets to provide category insight on drivers of performance of both the overall category and top customers, providing benchmarking, strategies and potential tactics to capitalize on mutually beneficial growth opportunities.
- Create customer centric category visions leveraging the DX operating model (Identify, Engage, Convert, Optimize) to gain alignment and support from stakeholders, both internally and externally to enable Category Captaincy and long-term partnership.
- Support customers on long term strategy reviews with end-to-end connected plans that incorporate shopper insights, category management and shopper marketing suite
- Secure trusted advisor status by demonstrating PepsiCo's insight and thinking and drive long term win-win solutions for PepsiCo and the customer through shopper and channel centric strategies and plans.
- Define what success looks like at e-commerce point of purchase, provides common language and education on execution levers, and establish a standard set of global KPIs to measure compliance and progress
- Build executional excellence - Empower local digital store execution by providing validated global standards and best practices on sub-channel level.
- Generate comprehensive knowledge on online user experience elevate digital store execution with focus on portfolio & visibility.
- Facilitate knowledge transfer through establishment of a global community for exchange of best practices.
- Own E-Commerce agenda pure play retailers including, but not limited, to Takealot, Loot, Zulzi, as well as omni channel platforms (e.g. Checkers 606/60) and alternative app based delivery services

Qualifications:
**What will qualify you for this role?**

Tertiary Qualification in a Commercial, Business or Statistical field coupled with previous exposure to FMCG environment (Understanding of the retailer landscape, and instore challenges) and at least 5 years’ experience across data analysis, strategy creation, category management.
- Accuracy and attention to detail
- Problem-solving skills
- Interpersonal and influencing skills
- Teamworking skills
- Written and verbal communication skills to take others with and act on asks.
- A methodical and logical approach
- The ability to plan work and meet tight deadlines.
- A good level of mathematical ability
- The ability to analyses, model and interpret data.
- Advanced customer and internal sales data experience
- Experience in marketing and/or Category Management
- Advanced knowledg

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