Brand Manager: Beverages Weca

2 months ago

Germiston, South Africa PepsiCo Full time

Overview:

- Leads on the execution of the AOP brand plans along with launching brilliant consumer programs to deliver brand KPIs.
- Builds productive working relationships with Franchise teams, bottlers, commercial teams, Insights, R&D, Category team, Finance, and Supply Chain to manage the brand’s day to day operations.
- Works & manages external agencies to manage PR, sponsorship, activation and channel plans to ensure excellence in execution.
- Supports on pack/price initiatives launch by country along with Innovation Plan in the market place.
- Responsible for supporting in building Brand Marketing Planning (AOP) process.
- Accountable for the brand’s day to day activities including budgeting and monitoring of brand performance.
- Owns and manages implementation of campaigns and activations.
- Deliver approved innovation projects within the PEP within global PEP governance program.
- Assists innovation pipeline visibility & facilitates prioritization within.
- Ensures processes & documentation compliance while tracking and reporting brand performance.
- Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN.
- Manage total brand performance tracking & monthly brand audit with commercial team.

**Responsibilities**:

- **Brand Management, Planning & Optimisation**
- Improve the competitive strength of the brands and business across the 6Ps.
- Support Brand Management in country:

- With partners in SC, Finance, and Commercial to optimize (innovation) volume forecasts.
- Optimise the media plan dynamically to maximise impact and ROI.
- Support in delivering the P&L in country.
- **
Develop Local Brand Plans (AOP)**
- Use marketing data to identify issues and opportunities to drive brand portfolio growth.
- Develop local growth tasks and measurable objectives, in line with Category Strategy.
- Develop and localise integrated activation brand marketing plans.
- **
Execute Innovation & renovation**:

- Execute, track and optimise launches and follow up in Yrs 3+ to establish innovation successfully in the marketplace.
- Support the Snr. Marketing Manager in local innovation portfolio deployment and phasing.
- Support flavour innovation and pack/price initiatives in market. Support local innovation business case development.
- ** Lead In market activation**
- Design plans and execute brand experiences across touch-points, to drive brand preference and advocacy.
- Leverage power of PR, sponsorship and local activation.
- Planning and management of local digital ‘always on’ eco-system, engage in conversations with consumers through social media.
- Develop media/channel plans in line with guidance from MMM
- Work with commercial to define the local channel, (pricing and trade promotion) strategies Work with commercial to develop motivating customer plans, to achieve listings, availability and visibility.
- ** Budget and control**
- Deliver input to Marketing Manager for budget and control
- **
Marketing insights**:

- Make connections, combining personal experience (e.g. immersions), market understanding and market/business data to drive actionable insight
- Use marketing analytics and insight to identify in market opportunities

Deeply understand local competitors in order to respond to and/or pre-empt them in the best ways

Qualifications:

- Bachelors’ degree and relevant experience in FMCG.
- Minimum 3-5 years’ experience in sales, trade marketing, insights and/or marketing.
- Strong collaboration/matrix management;
- Ability to translate a brand platform into a best-in-class activation experience (user journey, flow management, interactivity etc.).
- Working knowledge of communication planning, consumer engagement
- Ensuring communication mix are in synergy with brand strategy
- Strong analytical ability and problem solving skills
- Stakeholder management and engagement
- Financial acumen.
- Project Management skills
- Strong communication and interpersonal skills

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