Consumer and Shopper Connections Senior Manager
7 months ago
**What You will Do For Us**
The Consumer and Shopper Connections Senior Manager will drive the thinking on the consumer and shopper experience in each category:
- How to design marketing around End to End consumer journey and shopper path to drive greater conversion, focusing on experience orchestration and experience consistency
- Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets
- Designing and implementing the End to End path-to-purchases that take into account consumer and shopper journeys, connects with brand rituals building and have a high focus on weekly + conversion
- Assess and design new ways to segment consumers and audiences for better connection and new/creative ways to connect with consumers using both traditional and new media
- Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
- Connecting brand experiences with brand rituals building and in order to significantly improve weekly + conversion
- Assists the evaluation and selection of Communication partners - reviews work of and relationships with agencies assigned to the projects; determines opportunities for getting best‐in‐class talent. Assists his team in selecting agencies; helps manage ongoing agency relationships and project and budget dynamics
**Role Requirement**
- Bachelors Degree
- 12-15 years significant marketing, media, and leadership experience
- Direct experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
- Preference for individuals with experience in working in consumer and shopper/commercial plans
- Experience working with marketing in the field is preferred
- Experience working in cross-functional and cross-geographical teams
- Communicating, influence and negotiate across multiple stakeholders
- Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
**Work Focus**
- Ability to provide input to brand & creative strategy at category level
- Ability to lead integrated brand experience for specific categories and multiple touch points that are effective and efficient
- Deep understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in Agile cross-functional teams
**What We Can Do for You**:
You will be part of the Africa Marketing team where **teams are the new heroes **and our** leaders are the inclusive orchestrators. **Together, in pursuit of our** Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, **we will:
- Build winning CAPABILTIES
- Change the DNA of our organization to becoming ADAPTABLE
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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