Category & Shopper Analyst

5 days ago

Johannesburg, South Africa Kimberly-Clark Full time

Category & Shopper Analyst

**Main Responsibilities**
- Own the consolidation and alignment of the shopper activity grids across channels - ensuring visibility and updating monthly
- Ensure that these activities area consistent and aligned into the pureplay support plan annually
- Analyze and share recommendations on pureplay specific activities
- Support the ECom KAM and shopper team within the Pure Play accounts to drive:

- Updating and maintaining the Pureplay image category
- Preparation of all listing requirements for Pure Play customers
- New customer administration
- CRISP reporting and weekly/Monthly visibility of gaps in the correct forums
- Oversee the instore maintenance and new install of all perm and semi perm units ensuring project times lines are adhered to by both KC and external agencies
- Manage required customer engagements and permissions to ensure OTIF installs
- Track and report on sales and ROI performance for perm and semi perm solutions working with the Shopper activations manager to bring visibility to the internal teams
- Own the Clicks digital engagement plan
- Conduct monthly alignments meetings with the Clicks digital team
- Manage and executed all artwork requests aligning with the Shopper marketing Manager
- Understand and report post campaign activity and share learnings
- Manage 2-3 overall master brand campaigns across:

- Agency management
- POS design and quantity management
- POS allocation and executional briefs to OPS team
- Own all PO creation and management thereof for all activities across shopper and category managing against ensuring tracking against master budgets and reporting back to Commercial Director and CD leads
- Manage tracking of broadsheet activity across categories for feedback and insight on KC performance against target as well as competitor mechanics
- Manage asset/POS holding, cost and efficiencies of our warehouse (Vikela) and ensure engagement with OPS on POS quantities needing to be executed against plan
- Own all creative requests for themed artwork with agencies and sales team
- Work with the ECom pureplay KAM on CRISP metric tracking, target setting and back-end support on the tracking system - while maintaining and implementing any new ways of working required from the EMEA team

**Who are we looking for**:

- Tertiary qualification with Marketing and project management background (degree)
- 1-2 years of shopper/marketing/Go to Marketing experience preferential
- Displayed delivery of project management skills of executional projects
- Strong written and verbal communication skills
- Excel and budget management

**Generic Standards**:

- Excellent written and Communication skills
- Strong project management skills
- Cross functional stakeholder management
- Proactive time management
- Budget management

**Functional Standards**
- POS design and production
- Ecom general appreciation
- Shopper agency management/exposure
- Working knowledge of instore environment WRT POS deployment and field team’s structure

**Global VISA and Relocation Specifications**:
**Primary Location**: South Africa
- Bedfordview

**Additional Locations**:
**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time

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