Category & Shopper Analyst

2 weeks ago

Johannesburg, South Africa Kimberly-Clark Full time

Category & Shopper Analyst

**Main Responsibilities**

Own the consolidation and alignment of the shopper activity grids across channels - ensuring visibility and updating monthly
- Ensure that these activities area consistent and aligned into the pureplay support plan annually
- Analyze and share recommendations on pureplay specific activities

Support the ECom KAM and shopper team within the Pure Play accounts to drive:

- Updating and maintaining the Pureplay image category
- Preparation of all listing requirements for Pure Play customers
- New customer administration
- CRISP reporting and weekly/Monthly visibility of gaps in the correct forums

Oversee the instore maintenance and new install of all perm and semi perm units ensuring project times lines are adhered to by both KC and external agencies
- Manage required customer engagements and permissions to ensure OTIF installs
- Track and report on sales and ROI performance for perm and semi perm solutions working with the Shopper activations manager to bring visibility to the internal teams

Own the Clicks digital engagement plan
- Conduct monthly alignments meetings with the Clicks digital team
- Manage and executed all artwork requests aligning with the Shopper marketing Manager
- Understand and report post campaign activity and share learnings
- Manage 2-3 overall master brand campaigns across:

- Agency management
- POS design and quantity management
- POS allocation and executional briefs to OPS team
- Own all PO creation and management thereof for all activities across shopper and category managing against ensuring tracking against master budgets and reporting back to Commercial Director and CD leads
- Manage tracking of broadsheet activity across categories for feedback and insight on KC performance against target as well as competitor mechanics
- Manage asset/POS holding, cost and efficiencies of our warehouse (Vikela) and ensure engagement with OPS on POS quantities needing to be executed against plan
- Own all creative requests for themed artwork with agencies and sales team
- Work with the ECom pureplay KAM on CRISP metric tracking, target setting and back-end support on the tracking system - while maintaining and implementing any new ways of working required from the EMEA team

**Who are we looking for**:

- Tertiary qualification with Marketing and project management background (degree)
- 1-2 years of shopper/marketing/Go to Marketing experience preferential
- Displayed delivery of project management skills of executional projects
- Strong written and verbal communication skills
- Excel and budget management

**Generic Standards**:

- Excellent written and Communication skills
- Strong project management skills
- Cross functional stakeholder management
- Proactive time management
- Budget management

**Functional Standards**
- POS design and production
- Ecom general appreciation
- Shopper agency management/exposure
- Working knowledge of instore environment WRT POS deployment and field team’s structure

**Global VISA and Relocation Specifications**:
**Primary Location**: South Africa
- Bedfordview

**Additional Locations**:
**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time

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