Commercial Channel Strategy Senior Manager, Africa

4 weeks ago

Johannesburg, South Africa The Coca-Cola Company Full time

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing.

**About the role***

**What You’ll Do for Us**
- Responsible for Commercial construct (based on Annual Business Plan, Channel strategy, PICOS guideline, shopper knowledge) into category strategy and campaigns for defined portfolio. Define where to play and how to win strategies and 360 campaign toolkits inputs, addressing shopper/channel needs across path to purchase. Delivers via true integration into End-to-End process and collaboration across system.
- Leveraging commercial network inputs (Revenue Growth Management, Integrated Commercial Execution, Value to Market and Channel) for commercial integration (eg distribution / occasion / brand / package / price / channel strategy) into category strategy and plans.
- Responsible for the connection of category and channels, with occasion platforms approach. Collaboration with Picture of Success and network to drive campaigns through to execution.
- Aid Annual Business plan input on commercial strategy for the brands, leveraging Customer & Commercial Leadership network.
- Represent channel input into Monthly Business review.
- Be the lens of the Channel in the categories assigned and represent Customer & Commercial Leadership functions in the category extended team.
- Support commercial capabilities development within category, leveraging network as needed.
- Track main indicators, review business performance, and design impactful actions to improve when results are below targets.
- Continuously share information, insights, and knowledge with KO System, developing platforms to materialize those insights into actions. Integrate into teams, where category business problem.
- Central bottler office commercial engagement and alignment.
- Collaboration with Customer Value Creation into commercial sell in decks.

**Qualifications & Requirements**
- 10+ years of leadership experience in Commercial, Shopper, RGM / Customer/Trade Strategy
- Strong business acumen with broad and deep understanding of consumers, shoppers and customers is mandatory with ability to bridge consumer/brand opportunities with customer relevance.
- Strong Analytical as well as integrating multiple data points into a compelling, actionable narrative
- Exceptionally strong leadership and influencing skills needed, across levels within internal and external organisation.
- The role(s) requires ability to understand, analyse and connect what matters to our Consumers, Shoppers, Customers, as well as the competitive and industry dynamics, macro-economics and forecasts - all of which are required to build holistic and truly powerful propositions.
- The Role covers multiple markets and is cross functional, working with markets and customer verticals and therefore requires strong interpersonal, leadership, project management and communication skills.
- Communicating Effectively: Conveying information and ideas in a clear, meaningful and timely manner, providing information to ensure understanding and confidence
- Drives Innovative Business Improvements - Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value, promoting an innovative environment
- Connecting the dots, Data Analysis & Interpretation: Capability and judgement to identify, leverage and convert the right insights, from different data sources into holistic & compelling selling stories.
- Network: builds strong network to leverage and share knowledge and approaches

**What We Can Do For You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Promotional Strategies; Price Management; Strategic; Category Management; Competitor Analysis; Marketing Strategies; Microsoft Office; Communication; People Management; Teamwork; Collaboration; Finance Strategy; Financial Forecasting; Media Planning; Leadership; Trade Marketing; Marketing Campaigns; Key Performance Indicators (KPI); Integrated Marketing; Sales Analysis; Channels Strategy; Product Roadmapping; User Experience Analysis; Search Engine Optimization (SEO); Long Term Planning; Digital Marketing; Brand Management; Search Engine Marketing (SEM)
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our bus

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