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Human Insights Director

4 months ago

Johannesburg, South Africa The Coca-Cola Company Full time

**Position Overview**

The human Insights Director leads the Africa Operating Unit Human Insights team and the development & implementation of the Africa Operating Unit Human Insights agenda, while connecting and integrating it to the global Human Insights network. This position requires a transformative, inspiring, and visionary leader able to set the course of the Human Insights function energizing the Insights team and broader network to become trusted advisors and business partners with other Marketing functions

**What You’ll Do For Us**

**_ Human insights & trends_**
- Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends
- Applies disciplines of Growth Behavioral Science, Brand Edge (Segmentation)
- Perform consumer trend analysis and other consumer analytics delivers to holistic answers to business questions utilizing support from Platform Services

**_ Consumer insights (categories) and Shopper insights (channels)_**
- Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel
- Define insights protocols and deliver insights to Categories for brand strategy
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation, and testing.
- Devise, manage and deliver insights to Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
- Development of innovation opportunity identification, concept development and assessment, product, and packaging development, early and late-stage consumer co-creation, evaluation and testing.
- Application of product-concept testing protocols for innovation projects
- Leads development of shopper understanding with focus on key Operating Unit channels and shopper journey. Generate key shopper insights by channel
- Collaborate with Integrated Marketing to understand and incorporate channel/consumer and consumption insights
- Define and action testing protocols for Integrated Marketing campaigns

**_ Ad Hoc Research_**
- Perform ad hoc research (e.g., for global campaigns and innovation projects)
- Provide insights consult support for related Africa Operating Unit functions

**Role Requirement**
- Bachelor's Degree in Marketing or related fields
- 10-12 years of senior leadership experience including Consumer Insights, Market Research, Analysis, Shopper insights, preference for additional Marketing, Innovation, experience
- Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems.
- Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions.
- Ability to orchestrate multiple stakeholders, delivering the highest priority and enterprise-wide insight solutions, in a holistic fashion.
- Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the business.
- Knowledge of market research techniques, insights approaches, trends, latest industry thinking, holistic analysis and business questions and resolution, consumer co-creation, communities and digital networks

**What We Can Do for You**
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**:
Human Insights
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.