Senior Brand Manager Klipdrift

1 month ago

Johannesburg, South Africa Heineken International B.V. Full time

We Go Places How about you?
Immediate Superior: Mncedisi Jekwa
Job Grade: 20
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 127223
Closing Date: 27/12/2024

Purpose fo the job:
The Senior Brand Manager is responsible for developing, implementing, and monitoring the short-to-medium term brand strategies and integrated marketing plans in line with brand and category to drive engagement with customers, shoppers and consumers, improve market Brand Power, and deliver sustainable & profitable growth.

Key Responsibilities:
Strategic Planning:

- Supports Marketing Manager or Head: [Include Category] in the creation and execution of the brands strategy and annual ICP (integrated commercial planning).
- Understands and uses consumer and market insights to build strong brand positioning with identified target consumers.
- Understands and utilizes Demand space thinking to activate the brand in correct channel and occasions.
- Monitors and analyses market performance of the brand and key competitor (market share, volume & value sales, distribution, pricing, promotional activity, etc) to share feedback to team
- Understands of shopper insights & consumer needs, initiating recommendations to improve in-market execution (positioning, pricing, pack formats, and promotional activities) for campaign development.
- Works with Insights & Foresights team to conduct in-depth analysis of industry trends, competitive landscapes, and market dynamics to extract key insights for future campaign development and go-to-market strategies.

Comms & Campaign Execution:

- Leads development of communication strategy and creation of communication assets.
- Executes multichannel campaigns and lead cross-function teams to ensure OTIF (On Time In Full) deliver across ATL and/or BTL channels.
- Manages new product development projects & relaunches on the market.
- Develops creative briefs and provides creative guidance to agency partners to ensure alignment to brand objectives and performance KPI’s
- Provides clear strategic direction to Regional Sales and National Trade Marketing teams to ensure in-market execution alignment to brand objectives and performance KPI’s
- Identifies effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Presents ideas and final deliverables to internal and external teams, and update senior leadership on the progress of marketing activities and reporting on the results of campaigns

Leadership:

- Collaborates effectively with external & internal stakeholders to achieve business targets.
- Manages day to day agency partnerships to deliver brand strategies and activities.
- Leads personal development and career development.

Budget Management:

- Develops marketing budget in line with the brand plan, ensuring effective allocation of resources, maximizing ROI, and delivery against performance KPI’s
- Monitors and report ATBTL expenditures keeping spend for within budget and administration parameter
- Negotiates agency rates in collaboration with cost consultants

Job Requirements:
1. Education:

- A relevant and recognized Bachelor’s, Masters or Post-Graduate qualification in Commerce, Marketing, Economics, Business Science or related field.

2. Experience:

- Minimum of 5 years of relevant experience in Marketing and Sales in an FMCG environment.
- Up to date with the latest trends and best practices in marketing and FMCG environment.
- Proven experience in identifying target audiences and developing cross channel marketing campaigns that engage, educate and motivate consumers.
- Proven success in developing & implementing multi-channel marketing plans and campaigns that deliver against performance KPIs.
- Strong project management and decision-making skills, with the ability to handle multiple campaigns and timelines simultaneously.
- Excellent written and verbal communication skills.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Budget management experience.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

  • Senior Brand Manager

    2 weeks ago

    Johannesburg, South Africa AVI Limited Full time

    **AVI Ltd. **is known for its leading household brands across many categories including hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel. **NATIONAL BRANDS LIMITED** operates 5 manufacturing sites, offering world-class manufacturing facilities in Isando...

  • Senior Brand Manager

    4 weeks ago

    Johannesburg, Gauteng, South Africa Time Personnel Full time

    Job Summary:Senior Brand Manager sought to spearhead brand development and execution across all touchpoints. The ideal candidate will possess excellent communication skills, with the ability to collaborate with internal teams and external agencies. Key responsibilities include managing the marketing budget, developing and implementing brand strategies, and...

  • Senior Brand Manager

    2 weeks ago

    Johannesburg, South Africa Yum Full time

    **Key Responsibilities**: - Innovating, ideation, planning, executing, and managing robust branding strategies, project lifecycles, and initiatives that translate into impactful communication based on a solid understanding of consumer insight, audience relevancy and a deep knowledge of audience culture, needs, and trends relating to - Core Individual Meals...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Fenris Personnel CC Full time

    **Responsibilities**: Manage the total product category's performance in respect of growth in profitability, volume and market share for assigned products: - Write brand plans and implement and manage the plan - Analyse sales performance by SKU, country, channel - Do P&L evaluation per SKU per country, per channel and adjust to improve total profitability -...

  • Brand Manager

    7 months ago

    Johannesburg, South Africa SPECD (Pty) Ltd Full time

    Gauteng, JHB - Northern Suburbs - (Market related) **We are on the lookout for a BRAND MANAGER to bring their expertise to our esteemed client's team.** **JOB DESCRIPTION**: *** **Job Title**:Brand Manager **Job Type**: Permanent **Job Industry**:NGO - Heath Sector **Location**:Johannesburg, Parktown **ROLE OVERVIEW**: - Manage the brand and...

  • Senior Brand Manager

    5 days ago

    Johannesburg, South Africa McCain Foods (S Africa) Full time

    **Position Title**:Senior Brand Manager **Position Type**: Regular - Full-Time **Position Location**: Rosebank **Grade**: Grade 05 **Requisition ID**: 23843 **PURPOSE OF THE JOB**: Meet segment/brand objectives (volume, profit/ GP, share) that contribute to achieving the country and/or business objectives. On a daily basis this involves articulating and...

  • Senior Brand Manager Johannesburg

    3 weeks ago

    Johannesburg South, South Africa Aim Personnel Full time

    At Aim Personnel, we are seeking an experienced Senior Brand Manager to join our team in Johannesburg.This is a fantastic opportunity for a skilled professional to develop and implement brand strategies that drive growth and enhance market presence.The ideal candidate will have proven experience as a Brand Specialist and a strong understanding of brand...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager

    2 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Manager: Brand Strategy

    2 weeks ago

    Johannesburg, South Africa People Source Full time

    To develop and implement a Brand strategy cross functionally and for all OpCos in the region. The position will integrate with external partners and internal stakeholders to ensure strategy alignment and collaboration. Furthermore, the role will drive a holistic approach to customer experience to ensure brand consistency across regions to ensure the same...

  • Senior Brand Manager

    4 weeks ago

    Johannesburg South, South Africa Emporium Human Capital Full time

    Take your career to new heights as our Senior Brand Manager!As a Marketing Operations Lead at Emporium Human Capital, you will play a crucial role in developing and implementing effective marketing strategies to drive business growth.Responsibilities:Develop and implement division marketing strategiesAnalyse IQVIA/IMS Data to inform decision-makingMaintain...

  • Junior Brand Manager

    1 day ago

    Johannesburg, South Africa Cardilogix Talent Specialists Full time

    **Job Overview**: **Date Posted**: Posted 38 seconds ago- **Location**: Johannesburg, Gauteng- **Job Title**: Junior Brand Manager- **Salary**: R20,000 - R25,000- **Salary Type**: Negotiable- **Education Level**: Diploma- **Job Level**: Intermediate- **Required Experience**: 3 - 5 Years**Junior Brand Manager - Johannesburg**: **A Junior Brand Manager...

  • Senior Brand Strategist

    4 weeks ago

    Johannesburg, Gauteng, South Africa African Ambition Full time

    Job SummaryAfrican Ambition is a dynamic company seeking a talented Senior Brand Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement.About the RoleThe successful candidate will have a strong background in...

  • Senior Brand Marketing Manager

    3 weeks ago

    Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

    Isilumko Staffing (JHB) is seeking an experienced Senior Brand Marketing Manager to join their team in Johannesburg.Estimated Salary: R550,000 - R750,000 per annumAbout the Role:We are looking for a skilled marketing professional with media buying experience to drive our brand strategy forward. The successful candidate will have a proven track record of...

  • Brand Manager

    2 days ago

    Johannesburg, South Africa HelloKindred Full time

    Company Description **Who is HelloKindred?** HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers - connecting...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Afro Miaki Group Full time

    Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreedgrowth agenda (volume, value, profit) Track and monitor performance of your brands against financial targets and...

  • Senior Brand Manager Simba

    1 day ago

    Johannesburg, South Africa PepsiCo Full time

    **Auto req ID**: 280365BR **Level pending review** We are looking for a very passionate, skilled, entrepreneur and hard-working marketer to lead Simba brand (n1 potato chips brand in South Africa and biggest brand in PepsiCo portfolio) in South Africa/SSA region. The Salty snacking category is being reshaped by several major dynamics in South Africa; with...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Danone Full time

    About the job To be responsible for a key brand for Danone South Africa. The measure of success will be the ability to manage this brand end-to-end, with mínimal support from the Marketing Manager, whilst meeting targets and ensuring innovation pipeline that is launched OTIF and is accretive to the business. **Planning and Strategy** - Fully owns and is...

  • Assistant Brand Manager

    2 weeks ago

    Johannesburg, South Africa Afro Miaki Group Full time

    Assist Senior Brand Manager to execute brand campaigns and initiatives in line with brand strategy Actively assist the Senior Brand Manager on major projects Drive & own part of the brand portfolio Contribute to the achievement of financial and market share objectives Assist in delivering timely, accurate figures & analytical data Update competitor...