Shopper Strategy Lead

1 day ago


Johannesburg, South Africa PepsiCo Full time

**Auto req ID**: 277363BR
- Lead the development and implementation of the Shopper Marketing Plan, including the development of POS material.
- Source multi market best practice for SSA, customize and implement.
- Work with the Insights function to develop the research agenda, strengthening shopper insights capability across all channel and major customers.
- Develop customer centric selling priority calendar of initiatives to deliver AOP, with specific focus on category development.
- Work with Insights team to deliver compelling category ad shopper strategies, enabling a ‘step change’ in engagement with key customers - across all channels
- Create category vision and translate into customer/channel strategy
- Give direction on price pack architecture (with revenue management) and promotional levers to national accounts team to enable ROI, achievement of AOP and category growth
- Participate in shopper research projects. Analyze data with insights and transfer into customer opportunities
- Develop Traditional Trade Shopper and Category strategy
- Analyze and synthesize data to create compelling category and shopper strategies for key customer
- Define category opportunities and tactics to win with key customers and grow category and customer profitability
- Evaluate progress on campaigns, recommend course correct
- Lead account plan formulation process, with Functional leads. Manage process from insights to opportunity identification and development of tactics.
- Comprehensive understanding of the customer landscape
- Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities.
- Lead the development of customer and channel specific category plans in order to optimize both category growth for major customers.
- Understanding of competitor and other categories to leverage best practice within the market place
- Engage with senior customer stakeholders in the delivery of category and shopper plan
- Ensure insights led / shopper centric thinking in all customer, category and commercial initiatives
- Identify growth opportunities in line with customer strategy and category vision
- Collaborate with commercialization team and customize per market for Innovation.

**Qualifications/Requirements**:
**Key Skills/ Experience Required**
- Grade 12 minimum with Tertiary Education in related business field
- Minimum 6-8 yrs FMCG sales/marketing/ Category development
- Experience working across African countries
- Strong bias towards data driven decisions
- Effective written and oral communication skills
- Effective interpersonal skills
- Team Leadership
- Alignment
- Customer Driven
- Drive for results
- Analytical thinking

**Relocation Eligible**: Not Applicable

**Job Type**: Regular



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