Senior Brand Manager

7 months ago

Johannesburg, South Africa Danone Full time

About the job
To be responsible for a key brand for Danone South Africa. The measure of success will be the ability to manage this brand end-to-end, with mínimal support from the Marketing Manager, whilst meeting targets and ensuring innovation pipeline that is launched OTIF and is accretive to the business.

**Planning and Strategy**
- Fully owns and is accountable for the brand’s performance and contribution to Danone South Africa’s results
- Has complete ownership of the brand, planning and implementation required to achieve the targets and intentions of the brand
- Fully own the below activities, with Marketing Manager alignment:

- ATL strategy - Creative and Media
- BTL strategy - in-store activity to drive awareness / visibility / conversion
- Innovation, extensions and renovation
- Understand all levers on P&L to drive profitability of the brands and portfolio
- Understand all data sets (sales in; sales out; consumer know-how; trends and growth platforms) to derive clear insights and “so what” action-oriented recommendations
- Use consumer understanding and brand knowledge to uncover a powerful tension which the brand can take a stand on and therefore answer a consumer need for
- Be able to understand and process new information
- Provide solutions that have been critically thought-through
- Own and drive annual Brand Plan development and excellent execution, thereof
- Be an advocate of the brand and own key brand activities and initiatives with Trade Marketing
- Full ownership of budget management and tracking thereof to avoid over-spend

**Innovation, Renovation and Product Launches**
- Within identified growth spaces, ensure brand and portfolio answers specific consumer needs, insights, tensions, pain points, using digital and traditional insight tools
- Creates new products, packaging and experiences leveraging the power of semiotics that strengthen and grow brand equity and experience
- Lead innovation project with cross-functional teams (R&I; Trade Marketing and Finance) to develop clear, sizeable and consumer-oriented business cases
- Be able to craft research (Qual. And Quant.) briefs that articulate the problem to solve and the required outcome, with clear understanding of both research processes
- Manage Innovation P&L with Finance to shape the most desirable and business accretive P&L
- Understand the Industrial processes and production process related to the innovation to understand opportunities / constraints on product development
- Be an advocate of the innovation and own the trade story with Trade Marketing in the successful implementation of innovation launches and Marketing support

**Unlocks Creative and Media opportunities**
- Lead and own the relationship between Creative and Media agency
- Create the right conditions for partners collaboration and uses great storytelling techniques to transform a factual brief into an inspiring story
- Able to provide clear and inspiring briefs to both Creative and Media agency partners to unlock great creative and media solutions to amplify
- Able to provide clear direction and feedback to Creative agencies on reverts, that builds encouragement and allows for forward movement
- Able to critically assess if creative executions are right for Brand and portfolio, and whether the creative will effectively contribute to the critical KPIs needed for growth
- Have Media know-how and able to co-create strong Media plans with S&I and Media Agency
- Be able to critically evaluate overall Media Plans and KPIs presented by Media Agency

**Digital Know-How**
- Understands the digital journey a consumer could follow and builds a strong digital media plan across priorities channels
- Be able to critically evaluate Digital Plans presented by Media Agency

**Consumer, Shopper & Trade insight**
- Take responsibility to personally listen and connect with consumers
- Know the difference between the consumer and shopper of the brand and portfolio
- Convert data from different sources to unlock insights for growth
- Takes the critical insights for growth and articulate the key tasks the brand must do to unlock them
- Be familiar with different trade channels and actively take part in trade visits
- Be on the pulse of competitor activity

**Marketing Budget**
- Manage weekly and monthly marketing-related expenses
- Manage budget - both actuals and YTG phasing of the brands
- Attend the monthly meeting to give feedback on the budget tracker

**Nielsen Data**
- Understand monthly market trends by total SA; customer and region
- Understand pricing interactions between brands and categories
- Be able to understand raw data and derive insights from the data

**Key behaviours**
- Ability to manage complexity and multiple tasks at once
- Be able to both analytical and draw insights from the data into measurable outcomes
- Focused on both what and how (leadership behaviours)
- Collaborative
- Respectful
- Proactive
- Hungry for growth and learning
- Able to adapt

  • Senior Brand Manager

    2 weeks ago

    Johannesburg, South Africa AVI Limited Full time

    **AVI Ltd. **is known for its leading household brands across many categories including hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel. **NATIONAL BRANDS LIMITED** operates 5 manufacturing sites, offering world-class manufacturing facilities in Isando...

  • Senior Brand Manager

    4 weeks ago

    Johannesburg, Gauteng, South Africa Time Personnel Full time

    Job Summary:Senior Brand Manager sought to spearhead brand development and execution across all touchpoints. The ideal candidate will possess excellent communication skills, with the ability to collaborate with internal teams and external agencies. Key responsibilities include managing the marketing budget, developing and implementing brand strategies, and...

  • Senior Brand Manager

    2 weeks ago

    Johannesburg, South Africa Yum Full time

    **Key Responsibilities**: - Innovating, ideation, planning, executing, and managing robust branding strategies, project lifecycles, and initiatives that translate into impactful communication based on a solid understanding of consumer insight, audience relevancy and a deep knowledge of audience culture, needs, and trends relating to - Core Individual Meals...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Fenris Personnel CC Full time

    **Responsibilities**: Manage the total product category's performance in respect of growth in profitability, volume and market share for assigned products: - Write brand plans and implement and manage the plan - Analyse sales performance by SKU, country, channel - Do P&L evaluation per SKU per country, per channel and adjust to improve total profitability -...

  • Brand Manager

    7 months ago

    Johannesburg, South Africa SPECD (Pty) Ltd Full time

    Gauteng, JHB - Northern Suburbs - (Market related) **We are on the lookout for a BRAND MANAGER to bring their expertise to our esteemed client's team.** **JOB DESCRIPTION**: *** **Job Title**:Brand Manager **Job Type**: Permanent **Job Industry**:NGO - Heath Sector **Location**:Johannesburg, Parktown **ROLE OVERVIEW**: - Manage the brand and...

  • Senior Brand Manager

    5 days ago

    Johannesburg, South Africa McCain Foods (S Africa) Full time

    **Position Title**:Senior Brand Manager **Position Type**: Regular - Full-Time **Position Location**: Rosebank **Grade**: Grade 05 **Requisition ID**: 23843 **PURPOSE OF THE JOB**: Meet segment/brand objectives (volume, profit/ GP, share) that contribute to achieving the country and/or business objectives. On a daily basis this involves articulating and...

  • Senior Brand Manager Johannesburg

    3 weeks ago

    Johannesburg South, South Africa Aim Personnel Full time

    At Aim Personnel, we are seeking an experienced Senior Brand Manager to join our team in Johannesburg.This is a fantastic opportunity for a skilled professional to develop and implement brand strategies that drive growth and enhance market presence.The ideal candidate will have proven experience as a Brand Specialist and a strong understanding of brand...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager

    2 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager Klipdrift

    1 month ago

    Johannesburg, South Africa Heineken International B.V. Full time

    We Go Places! How about you? Immediate Superior: Mncedisi Jekwa Job Grade: 20 Location: Johannesburg Function: Commerce Sub Function: Commerce - Marketing - Brand Management Type of Contract: Permanent Reference Number: 127223 Closing Date: 27/12/2024 Purpose fo the job: The Senior Brand Manager is responsible for developing, implementing, and monitoring...

  • Senior Manager: Brand Strategy

    2 weeks ago

    Johannesburg, South Africa People Source Full time

    To develop and implement a Brand strategy cross functionally and for all OpCos in the region. The position will integrate with external partners and internal stakeholders to ensure strategy alignment and collaboration. Furthermore, the role will drive a holistic approach to customer experience to ensure brand consistency across regions to ensure the same...

  • Senior Brand Manager

    4 weeks ago

    Johannesburg South, South Africa Emporium Human Capital Full time

    Take your career to new heights as our Senior Brand Manager!As a Marketing Operations Lead at Emporium Human Capital, you will play a crucial role in developing and implementing effective marketing strategies to drive business growth.Responsibilities:Develop and implement division marketing strategiesAnalyse IQVIA/IMS Data to inform decision-makingMaintain...

  • Junior Brand Manager

    1 day ago

    Johannesburg, South Africa Cardilogix Talent Specialists Full time

    **Job Overview**: **Date Posted**: Posted 38 seconds ago- **Location**: Johannesburg, Gauteng- **Job Title**: Junior Brand Manager- **Salary**: R20,000 - R25,000- **Salary Type**: Negotiable- **Education Level**: Diploma- **Job Level**: Intermediate- **Required Experience**: 3 - 5 Years**Junior Brand Manager - Johannesburg**: **A Junior Brand Manager...

  • Senior Brand Strategist

    4 weeks ago

    Johannesburg, Gauteng, South Africa African Ambition Full time

    Job SummaryAfrican Ambition is a dynamic company seeking a talented Senior Brand Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement.About the RoleThe successful candidate will have a strong background in...

  • Senior Brand Marketing Manager

    3 weeks ago

    Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

    Isilumko Staffing (JHB) is seeking an experienced Senior Brand Marketing Manager to join their team in Johannesburg.Estimated Salary: R550,000 - R750,000 per annumAbout the Role:We are looking for a skilled marketing professional with media buying experience to drive our brand strategy forward. The successful candidate will have a proven track record of...

  • Senior Brand Manager Simba

    1 day ago

    Johannesburg, South Africa PepsiCo Full time

    **Auto req ID**: 280365BR **Level pending review** We are looking for a very passionate, skilled, entrepreneur and hard-working marketer to lead Simba brand (n1 potato chips brand in South Africa and biggest brand in PepsiCo portfolio) in South Africa/SSA region. The Salty snacking category is being reshaped by several major dynamics in South Africa; with...

  • Brand Manager

    2 days ago

    Johannesburg, South Africa HelloKindred Full time

    Company Description **Who is HelloKindred?** HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers - connecting...

  • Senior Brand Manager

    7 months ago

    Johannesburg, South Africa Afro Miaki Group Full time

    Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreedgrowth agenda (volume, value, profit) Track and monitor performance of your brands against financial targets and...

  • Assistant Brand Manager

    2 weeks ago

    Johannesburg, South Africa Afro Miaki Group Full time

    Assist Senior Brand Manager to execute brand campaigns and initiatives in line with brand strategy Actively assist the Senior Brand Manager on major projects Drive & own part of the brand portfolio Contribute to the achievement of financial and market share objectives Assist in delivering timely, accurate figures & analytical data Update competitor...