Regional Trade Marketing Manager, Africa

2 weeks ago

Cape Town, Western Cape, South Africa Time Personnel Full time
REQUIREMENTS
  • Matric, masters degree in business administration or marketing
  • At least 5 years experience in sales, marketing, trade marketing, business development (FMCG)
  • Solid knowledge in financial & administrative processes
  • Ideally experience in luxury goods, retail or FMCG
  • Rigor, accuracy, and respect of deadlines
  • Strong level of energy, enthusiasm, entrepreneurship, and autonomy
  • Curious, hard-working, and hands-on
  • Management, leadership, analytical & effective planning skills
  • Result orientation and problem-solving capabilities
  • Excellent communication and interpersonal skills in English, a team player
  • International exposure and multicultural background are a strong plus
  • Travel across the region (25-30% of the time)

DUTIES

Strategy & Brand Planning
  • Provide input and market insight to lead all trade marketing activities across Africa & Middle East markets to maximise brand image, sales & profitability.
  • Create and implement strategy for building the best visibility and distribution in On & Off Trade channel
  • Provide commercial analysis and highlight implications - industry data, category, competitors, distribution, pricing etc. to make recommendations.
  • In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieve 6% in Sales value.
  • Analyse data from trade marketing reports, research, retail audit and customer sales
  • Based on information collated give input into channel specific trade marketing plans which meet the companys market, brand/promotion objectives reflecting the needs & priorities of the trade channel.
  • Develop and implement cycle/ quarterly activation plan in line with strategic brand plans, providing 360-degree execution.
  • Consumer & Customer Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create programmes with local cultural relevance.

Trade Marketing
  • Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales & profitability
  • Develop sales activity objectives for the Region
  • Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations
  • Drive portfolio merchandising, visibility, POS, and tailor-made projects to maximize brand image and innovation vs competitors
  • Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies
  • Support markets with creative designs, coordinate production and implementation
  • Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional, market & global (Maison) stakeholders
  • Manage and co-ordinate stakeholder visits and ensure markets and brands are optimally represented
Trade Promotions Development / Project Evaluation
  • Ensure development, implementation, and evaluation of trade promotions for National, Local Key & On Trade Customers
  • Quarterly and bi annual reporting of trade marketing KPIs
  • Provide post evaluation analyse of results On & Off Trade activities
  • Evaluate results and recommend proper promotion mechanics.
  • Create reporting base in On & Off-Trade channels: photo, results, timing, POSM, etc.
  • Lead, implement and upgrade on time all necessary information in MHPS.

Budgeting / New Venture Brands / E-Retail
  • Generate promo-strategy plans with Brand managers for planning budgets.
  • Drive increased focus on new brands across the Region by delivering right tools for trade activations to drive growth ambitions
  • Develop and implement e-retail tools in line with global
  • Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities

Salary: R negotiable dependent on experience

Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.

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