Trade Marketing Manager

2 weeks ago


Cape Town, Western Cape, South Africa Integration Resourcing Full time
Trade Marketing Manager

This job opportunity is from a leading independent spirits group in South Africa. They are known for producing, distributing, and marketing top local and international brands. Their success is built on hard work, integrity, and strong relationships within the spirits industry.

About the Role:
  • Relevant 3-year B Degree
  • Minimum 5 years Trade Marketing / Route to Consumer (RTC) experience
  • FMCG Sales background would be beneficial
  • Liquor industry experience is a plus
  • Proven track record in delivering Trade Marketing Materials
  • Advanced skills in Microsoft Office, particularly Excel
  • Excellent communication and negotiation abilities
  • Strong analytical and time management skills
Responsibilities:
  • Collaborate with marketing and commercial teams to establish Route To Consumer standards
  • Develop action plans to enhance sales team efficiency
  • Create Minimum Execution Standards guidelines for the brand portfolio
  • Analyze channel data to drive brand visibility and availability
  • Manage customer and consumer campaigns and Point of Sale Material
  • Integrate marketing and commercial efforts across the portfolio
  • Identify outlets and manage Point of Sale Material requirements
  • Provide detailed campaign execution guidelines
  • Monitor and measure trade implementation effectiveness
  • Stay informed about competitor activities and provide insights
  • Maintain effective communication with stakeholders
  • Build strong relationships with cross-functional teams


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