Trade Marketing Team Lead

2 weeks ago

Cape Town, Western Cape, South Africa ASICS Full time

Trade Marketing Team Lead - South Africa: APPLY NOW


As
Trade Marketing Team Lead - South Africa, you'll establish and maintain excellence in marketing activations across online and offline retail channels and DTC.

You manage effective communication with external partners and agencies and internal cross-functions.

You will manage and lead a team of two people (1 Digital Specialist, 1 Sports Marketing & PR Specialist).


Bold yet thorough, you'll bring new ideas to the table that you'll constantly refine to help us better engage with our customers.

Your hands-on approach and ability to work with others will impact brand consideration and help our staff and partners in their everyday tasks.

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.

Can you move minds?


We're looking for a leader and a trade marketing (online and offline) expert to bring their passion and knowledge to our team.

You'll ensure that the marketing strategy is adapted to the market and contributing to the overall goals of the region.

Based at our South African Headquarters in Cape Town and reporting to the
General Manager ASICS South Africa (based in Cape Town) and
Senior Marketing Manager of Emerging Markets (based in Amsterdam), as part of the role you'll:

  • Build the Strategic Marketing approach together with the Marketing team & in alignment with the Senior Marketing Manager EM.
  • Influence the customer journey and drive the conversion funnel to ensure strong conversion of our product for all channels: retail, wholesale and ecommerce.
  • Build, implement and track the activation marketing plans for all channels aligned to their needs and goals, ensuring all projects and tools are delivered on time and bring ROI.
  • Market analysis; competitors, retail insights and digital innovations.
  • Toolbox creation and distribution.
  • Etrade activation plan: collect insights from retailers to tailor the plans to the different audiences.
  • Briefing brand content to

Digital Specialist:
banners, landings, creative assets and social media strategy.

  • Analysis of digital performance campaigns.
  • Management of Trial events in collaboration with the Sports Marketing Specialist, from end to end.
  • Lead and manage our

Training App:
Myagi in collaboration with Sales and our 2 Brand Trainers.

  • Instore activation plan & store excellence: POS material development,production, distribution and reporting.
  • Lead the Sellout Support programme in collaboration with Sales & the agency. Aligning with Emerging Markets Trade Marketing Manager and reporting to Europe, as it's funded by them.
  • Support the Sales Brand Trainer Lead on the coordination of the Programme and alignment with Europe/Emerging Markets Guidelines. Plus improvement of the digital dashboard and reporting in collaboration with the agency.
  • Support on additional projects like Shoe Finder implementation on retailer's websites.
  • Briefing and collaboration with external creative agencies to get the best ROI instore and online.
  • Pull of agencies Management in coordination with the team (define the needs, negotiation of retainers, etc)
  • Crossfunctional collaboration & synergies with internal teams, Emerging Markets, Digital Marketing, Sports Marketing and Sales.
  • Drive synergies between marketing and sales leading trade/retailers' calendar, one pages and brief requirements by retailer
  • Impactful visibility driving sell through more digital instore and online; digital walls, QR codes, leading innovation.
  • Support on Events Organisation.
  • Marketing Budget Responsibility, reporting and control. Monthly report to Europe.

Does this sound like you?
-
You're customer-focused. You understand the value of targeted consumer insights.
-
You're open-minded. You constantly look for new ways to achieve your goals.
-
You're a true team player. You believe in the power of collaboration.
-
You're detail orientated. You're thorough and have an excellent sense of judgement.
-
You're a creator. You take the initiative at all times and love to create yourself.

What we're looking for

  • Experience managing teams.
  • Ability to work under pressure covering multiple projects.
  • Extensive experience (8+) in offline and online trade marketing preferably in the same industry as ASICS.
  • Experience and an example for others regarding ecommerce and digital marketing areas & paid media.
  • Strong in strategic plan development and execution.
  • Strong analytical skills & experience with market data.
  • Understanding of etrade platformtools & mechanics and their efficiency.
  • Understanding of data exchange tools for performance marketing.
  • Understanding of commerce & ecommerce and online shopper purchase path
  • Advanced MS Excel and PowerPoint user
  • Living in South Africa, near Cape Town

  • Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Integration Resourcing Full time

    Trade Marketing Manager This job opportunity is from a leading independent spirits group in South Africa. They are known for producing, distributing, and marketing top local and international brands. Their success is built on hard work, integrity, and strong relationships within the spirits industry. About the Role: Relevant 3-year B DegreeMinimum 5 years...

  • Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Integration Resourcing Full time

    Trade Marketing Manager - FMCGOur company is the leading independent spirits group in South Africa. We specialize in producing, distributing, selling, and promoting top local and international brands. Our success is driven by our commitment to hard work, integrity, and personalized service, which has allowed us to cultivate strong and trusted partnerships...

  • Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Hire Resolve Full time

    Overview Hire Resolve is currently partnering with a reputable company in search of a talented Trade Marketing Manager to join their team.As the Trade Marketing Manager, you will play a key role in developing and implementing effective marketing strategies to drive sales and enhance brand visibility in the market.You will be responsible for collaborating...

  • Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Coty Full time

    Trade Marketing Manager (Luxury)Location: Cape TownAbout PDSPrestige Distribution Services (PDS) is a subsidiary of The Prestige Cosmetics Group (PCG), which provides distribution and commercial services to Coty Beauty SA (Pty) Ltd. Employees of PDS are 100% dedicated to Coty and work on exciting prestige brands.About CotyCoty is a global leader in beauty....

  • Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Hire Resolve Full time

    Hire Resolve is currently partnering with a reputable company in search of a talented Trade Marketing Manager to join their team. As the Trade Marketing Manager, you will play a key role in developing and implementing effective marketing strategies to drive sales and enhance brand visibility in the market. You will be responsible for collaborating with...

  • Regional Trade Marketing Manager, Africa

    2 weeks ago

    Cape Town, Western Cape, South Africa Time Personnel Full time

    REQUIREMENTS Matric, masters degree in business administration or marketing At least 5 years experience in sales, marketing, trade marketing, business development (FMCG) Solid knowledge in financial & administrative processes Ideally experience in luxury goods, retail or FMCG Rigor, accuracy, and respect of deadlines Strong level of energy, enthusiasm,...

  • Trade Marketer

    2 weeks ago

    Cape Town, Western Cape, South Africa Watershed Consulting Full time

    Job Description:Trade MarketerArea: Century City, Cape Town,Package: R43000 CTC P/MPurpose of the position: The role reports to the Marketing Manager. Location is in Cape Town, with travels for research projects, internal meetings, industry events and customer visitsDuties:Find opportunities to elevate the brands. This could be a combination of in-store...

  • Regional Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Time Personnel Full time

    REQUIREMENTSMatric, Marketing degree or similar5 years experience in sales, marketing, trade marketing, business development (FMCG), skincare, cosmetics - must be a global brandAbility to travel locally and internationallySolid knowledge in financial & administrative processesDeadline drive, problem solving with a strong level of energy, enthusiasm,...

  • Regional Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Time Personnel Full time

    Job Overview:Date Posted: Posted 2 hours ago-Location: Cape Town, Western Cape-Job Title: Regional Trade Marketing Manager (Cosmetics)-Education Level: Bachelors Degree-Job Level: Management-Minimum Experience: 5- 7 YearsRegional Trade Marketing Manager (Cosmetics) - Cape Town:Excellent opportunity to drive our clients luxury brand portfolio across Africa &...

  • Trade Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa coty Full time

    Contract: 6 months maternity coverAfrica, Consumer BeautyABOUT COTYCoty is a global leader in beauty. We're World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The...

  • Trade Marketing Assistant

    2 weeks ago

    Cape Town, Western Cape, South Africa Scentpac Full time

    BCom Graduate - Trade Marketing AssistantAbout the jobResponsibilities: Assist with Data Analytics: Sales data analysis, B2B reporting & trackers, competitor analysis Trade Marketing Administration: Update trackers and reports (Coop Promotions, Product information, NPD, Pricing, Listings etc) Trade Marketing Meetings: Create Buyer Presentations and action...

  • Trade Marketing Assistant

    2 weeks ago

    Cape Town, Western Cape, South Africa African Extracts Full time

    BCom Graduate - Trade Marketing AssistantAbout the jobResponsibilities: Assist with Data Analytics: Sales data analysis, B2B reporting & trackers, competitor analysis Trade Marketing Administration: Update trackers and reports (Coop Promotions, Product information, NPD, Pricing, Listings etc). Trade Marketing Meetings: Create Buyer Presentations and action...

  • Team Lead

    2 weeks ago

    Cape Town, Western Cape, South Africa Titan Wealth Holdings Limited Full time

    GPP a Titan Wealth Company GPP is a multi-award-winning UK-based financial services firm that provides execution, structured products, clearing, and custody services to broker-dealers, wealth managers, family offices, and professional traders. Clients are able to access the global financial markets via GPP's multi-asset class trading platform, which provides...

  • Trade Marketing Representative

    2 weeks ago

    Cape Town, Western Cape, South Africa British American Tobacco Full time

    BAT is evolving at pace - truly like no other organisation.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journeyBAT SOUTH AFRICA IS LOOKING FOR 2 TRADE MARKETING REPRESENATIVES TO JOIN OUR TEAM IN THE WESTERN CAPE REGIONSENIORITY...

  • Brand/marketing and PR Lead

    2 weeks ago

    Cape Town, Western Cape, South Africa The Cape Town Toiletry Company Full time

    Job descriptionAn innovative personal care company based in Muizenberg is looking for an experienced, driven and vibrant marketer with a passion for haircare, skincare and beauty.This is superb opportunity for someone who is looking for the next step in their career. This opportunity requires someone who is willing to adapt, take initiative and run with a...

  • Marketing Lead

    2 weeks ago

    Cape Town, Western Cape, South Africa Jem Full time

    tl;dr Join Jem HR, an early stage HR technology startup, as our lead marketer Help us tell our story, generate leads, validate product market fit, and grow Experienced founding team, wellfunded and rapidly growing Hybrid role based in Cape Town or JohannesburgAbout us:Enter Jem HR: Jem super-powers a businesses HR administration by focusing on digitally...

  • Head of Desk/Trading

    2 weeks ago

    Cape Town, Western Cape, South Africa Hire Resolve Full time

    Hire Resolve's client is currently seeking a highly skilled and experienced Head of Desk/Trading to join their team. As the Head of Desk/Trading, you will be responsible for overseeing and managing the trading activities of our company. You will develop and implement trading strategies, ensure compliance with regulations, and lead a team of traders.If you...

  • Marketing Lead

    2 weeks ago

    Cape Town, Western Cape, South Africa DLK Group (PTY) Ltd Full time

    Job DescriptionWe are seeking a dynamic and strategic Marketing Lead to join our team. The successful candidate will oversee the marketing efforts across multiple facets of our business offerings, including Ops, BD and overall DLK group marketing needs. From strengthening our digital footprint, capitalising on latest industry trends; crafting compelling...

  • Marketing Assistant

    2 weeks ago

    Cape Town, Western Cape, South Africa Maspark Sales and Marketing Full time

    JOB DESCRIPTIONThe individual will be responsible for supporting the marketing department in various tasks related to market research, campaign planning, content creation, social media management, and brand activations.Responsibilities: Assist in conducting market research and gathering customer insights to inform marketing strategies Collaborate with the...

  • Marketing Lead

    2 weeks ago

    Cape Town, Western Cape, South Africa DLK Group Full time

    Job Description We are seeking adynamic and strategic Marketing Lead to join our team. The successful candidatewill oversee the marketing efforts across multiple facets of our businessofferings, including Ops, BD and overall DLK group marketing needs. From strengtheningour digital footprint, capitalising on latest industry trends; crafting...