Regional Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Action Appointments Full time

_The South African Guide-Dogs Association for the Blind provides services to enhance the lives of visually and physically impaired individuals, and children with autism.

_

Based in Cape Town, the Guide Dogs Association seeks to appoint a

REGIONAL MARKETING MANAGER


The Regional Marketing Manager will deliver on the Region's marketing and fundraising strategy, plans and income growth, and raise the profile of SA Guide-Dogs Association amongst key external audiences.

The incumbent must be comfortable with day-to-day marketing activities, as well as thriving with tight deadlines and delivering challenging fundraising goals.

Core job details for the
Regional Marketing Manager are:

  • Day-to-day marketing and promotion of GDA programmes: primarily the regional programmes in order to maximise fundraising potential
  • Creating response to opportunities through effective campaigning on local, regional and national levels (where required)
  • Translating core objectives into communications activity through external media channels and campaigns
The
Regional Marketing Manager will be responsible for the following duties:

Strategy and Planning:

  • Research market trends and competitors in the NPO category to contribute towards national marketing strategy
  • Develop regional strategies and tactics to boost GDA awareness and fundraising potential in line with the national marketing strategy
  • Establish regional marketing goals and fundraising targets based on national goals/objectives, past performance and regional market forecasts

Campaign Management:

  • Planning and execution of assigned National Campaigns in partnership with Head of Marketing
  • Planning and execution of Regional
  • Cape Town campaigns with input from Head of Marketing
  • Deploy successful marketing campaigns from ideation to execution

Content Management:

  • Produce valuable, engaging content for PR, website and social media platforms that attracts and converts our target groups
  • Provide opportunities and recommend innovative use of Digital/new media activities in accordance with the POPI Act (SMS, MMS, YouTube, Facebook, Twitter, Instagram etc.)

Strategic relationships and partner with key media players

  • Maintain and grow a network of media contacts to leverage all marketing PR opportunities across all media channels
  • Maintain regional marketing PR/Media contact list and nurturing those relationships
  • Create compelling, newsworthy stories that amplify PR exposure of GDA, our campaigns and activities

Tracking and Reporting:

  • Track marketing activity and provide regular updates to management
  • Measure and report on the performance of marketing campaigns (financial and execution performance)
  • Manage the budget of marketing campaigns and ensure the budget spend is delivering a return on investment

Trusts, Bequests and High-Value Donors:

  • Working with Head of Fundraising & Head of PR on Trusts and Bequests where necessary
  • Ensure that the regional database remains up to date
  • Maintain relationships with CPT highvalue donors and bequesters.
The
Regional Marketing Manager must meet the following criteria:

  • Bachelor's degree in marketing, business or a related field; or equivalent work experience
  • Demonstrable experience in marketing, promotions and event management, together with potential and attitudes required to learn
  • Proven experience in identifying target audiences and creatively devising and leading multichannels marketing campaigns that engage, educate and motivate financial contributions
  • Marketing: strategy, media channels, social media & digital, client relationships, creativity, adaptability, creative writing, interpersonal communication, detail orientated, budgeting, organisation, multitasking and problemsolving
  • People management: able to build trustbased relationships; clearly communicate requirements, tasks and success measures; present visions and ideas to inspire others; knowing when and how to attribute credit
  • A sense of aesthetics and the love for great copy and emotive storytelling in communication
  • Uptodate with the latest trends and best practice in effective charity marketing
  • Superb leadership, communication and collaboration abilities
  • Strong time management and organisational abilities
  • Valid driver's license essential

Must be legally eligible to work full time in South Africa and work full-time in office.
Application Deadline: 2023/11/24

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