Trade Marketing Manager
2 weeks ago
Trade Marketing Manager (Luxury)
Location:
Cape Town
About PDS
Prestige Distribution Services (PDS) is a subsidiary of The Prestige Cosmetics Group (PCG), which provides distribution and commercial services to Coty Beauty SA (Pty) Ltd.
About Coty
Coty is a global leader in beauty. We're World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The Coty Africa team is bringing our business of BEAUTY, to life in Africa - localized and sustainable.
Job Requirements
As the Trade Marketing Manager, you will be responsible for translating marketing plans into actionable trade brand plans, leading the alignment of the category, brand & market strategies.
Portfolio overview:
- Category: Luxury fragrances and Colour Cosmetics
- Brands: Hugo Boss, Gucci, Burberry, Marc Jacobs, Calvin Klein and other luxury fragrances
Channel and Customer
Put in place annual trade activity / co-op plan by retailer, by brand in collaboration with Brand Managers & KAM's
Evaluate Promo ROI by mechanics + Promo P&L by mechanics (for main ones) to focus on relevant one
Evaluate off shelf / display & POS ROI to focus on relevant execution
Review pricing and align positioning with marketing
Portfolio & Assortment
Improved portfolio management between brands to avoid cannibalization
Define distribution strategy per brand per channel/store type
Review current assortment per customers
Develop strong launch and support plans maintaining the balance between new and re-support by brand
Action plan to list Core Assortment and commercialize missing SKU's per customers
Ensure right level of stock per store
Global alignment
Work with international global contacts across the various brands to ensure that all trade activity is approved
timeously and within brand stipulated guidelines
Foster a good working relationship with internal global counterparts and share international
best practices with local SA team
Implement, where relevant, international best practice within the SA market
Perfect Store
Understand shoppers decision tree per categories
Define merchandising recommendation & Planograms per Brands/Channels/Placements
Investigate 2ndary placement opportunity & ROI per brands
Re support of key priorities by customer channel
Execute merchandising approach
Develop Perfect Store for top doors
In store education
Develop BA's/Salesforce capabilities in partnership with training team
Create motivational tools for sales teams & BAs
Expand Coverage / Increased distribution
Assess white space landscape
Evaluate best strategy to expand coverage by channel / Category
Commercialize GTM for all new retailers
Demand Review Forecasting
Ensure all activity, ranging, launch activity reflected is in the forecast.
Oversee forecast of non-saleables
Develop Trade Marketing Ways of Working
Equip Sales with Brands knowledge and concept sell (Consumer trends, market trends, adapted innovations review)
Equip marketing with market knowledge and get appropriate support and tools
Job Profile
Education:
- Qualified to bachelor's degree level, BCom marketing or equivalent
Required experience:
- Minimum 8 years equivalent experience in the retail industry
- Proven success in trade marketing roles
- Luxury/FMCG experience beneficial
Technical Skills and Competencies:
- Strong business and financial acumen and able to influence P&L to reach financial KPI's
- Analytical skills and attention to detail
- Strategic thinking
- Project, time and change management skills with diverse audiences and environments
- Strong planning. organisational skills and can work with ambiguity
- Manages stress and can work on multiple complex projects simultaneously
- Strong market research skills, understands and can forecast trends
- Able to lead self with strong interpersonal skills, EQ and teamwork abilities
- Customer centric approach and the ability to respond to consumer and customer needs
- Ability to work independently and employs sound judgement in decision making
- Full proficiency in English language. Confident in both written and spoken communication with the ability to present and influence at all levels. Proficiency in French an advantage
- Proficiency in MS Office (intermediate to advanced)
Local Travel
- 10% of role
CORE COMPETENCIES
- Focus on Customer_'
- Focus on Growth_'
- Focus on Performance_'
Develop & Manage Self
Plan & Organize
Communication & Influence Relationships & Teamwork
People First
Problem Solve & Make Decisions
Improve & Innovate
Deliver Results
Impact and autonomy
Lev
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