Trade Marketer

2 weeks ago

Cape Town, Western Cape, South Africa Watershed Consulting Full time

Job Description:

Trade Marketer

Area:
Century City, Cape Town,

Package:
R43000 CTC P/M

Purpose of the position:
The role reports to the Marketing Manager. Location is in Cape Town, with travels for research projects, internal meetings, industry events and customer visits

Duties:

Find opportunities to elevate the brands. This could be a combination of in-store campaigns, point-of sale, content marketing or events

To build and align the Category strategy with customers in all consumer channels (FMCG, DIY, Stationery)

To ensure the Margin level and Retail Price positioning of the Category is aligned with company expectations

To assist the sales team with implementing NPD according to the NPD roadmap in collaboration with Category Managers

Support new Product development

Aligning best POS practices with Global Consumer market

Category / Channel strategy:

  • Contribute to the 5year strategic plan, in line with annual global roadmaps, in collaboration with regions/countries
  • Followup the annual roadmap with sales
  • Visit trade shows
  • Collaborate with Category Managers to analyse markets and spot opportunities

Trade support:

  • Monitor RSP's and define corrective action plans when needed
  • Analyse competition, performance and product offer, and make adaptations in order to ensure we win
  • Help the regions in shelf planning and share global best POS execution practices
  • Ensure best positioning of our products at store level
  • Identify, develop and manage campaigns to grown the brand monitor and provide full campaign reports
  • Identify, manage and negotiate brand exposure in shopping malls, public events, etc

POS:

  • Make recommendations on what type of POS is required, assist in developing and sourcing material work within the budget and category needs

Product development:

  • Feed the NPD process with news, ideas and ensure a well filled pipeline

Sales team support:

  • Provide input to the sales team to ensure the successful implementation of brand plans, product launches, packaging changes, and other marketing initiatives
  • Perform store visits to pick up information on private brands, competitors, market trends, POS ideas etc and feedback to the team

Digital / social media

  • Websites: Working with the global digital team and Category Managers, manage all aspects of our websites including the input of new information
  • Collaborate with customers to get brands mentioned on websites and social pages reciprocate where possible
  • Collaborate with customers to ensure images and product information is correct, provide SEO copy to customers to promote products
  • Collaborate with external social media agency and Category Managers to ensure a great user experience on all online platforms, ie Facebook, Instagram, TikTok, YouTube etc
  • Work with Category & Sales Managers to build content such as videos, conversation plans and written content

Requirements - skills experience

  • 5year strategic Category / Channel plan
  • Annual Roll Out plan
  • Turnover and GP/ MVC performance of the Category
  • Global Category / channel Marketing Budget
  • Degree in Marketing, Business administration or a related field
  • Ability to think on Strategic level
  • Good communicator
  • Team player
  • High degree of fluency in English
  • Demonstrated experience in scoping and conducting quantitative and qualitative market studies
  • Comfortable with figures and analysis
  • Awareness of key trends, customers, competitors in DIY/Consumer and adjacent markets (Construction, Retail etc.)
  • Selfstarter able to flourish in a fastpaced and flexible environment
  • Good interpersonal skills and an ability to identify sources of market intelligence from both internal and external networks insights

Skills:

Marketing, Product Development, Insight, Interpersonal Skill, Good Communicator, Flexible, Content Marketing, Seo, Trends, Interpersonal Skills

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