Events Manager

2 weeks ago


Cape Town, Western Cape, South Africa HotelJobs Full time

A prestigious Wine Estates seeks to employ a seasoned events manager who will be responsible for the world-class delivery and execution of the wine portfolio experiences.

The successful incumbent will drive and implement event strategies at the following touchpoints:

  • Brand events and sponsorships
  • Trade & industry shows
  • Internal conferences and events
  • Wine stand sales at hospitality team's brand home events
The event manager will be responsible to: - Contribute to the development of integrated annual plans through the strategic planning and ownership of a 12 month event activity calendar linked to goals & ROI - Co-ordinate all aspects of events from planning, executing right through to post-event evaluation and reporting as required - Work with the relevant internal teams to plan and execute pre, during, and post event nurture and engagement programs where appropriate - Develop event digital toolkits including standards and assets for best-practise sharing to ensure seamless experience and flawless execution of same or similar activities across key markets - Collaborate with trade marketing & loyalty club leads to maximise loyalty club lead generation at events - Manage the annual events budget, seeking out opportunities to maximise cost savings and ROI without compromising premium execution - Act as first point of contact, evaluating all ad-hoc proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted - Act as the in-house events marketing champion, willing to coach the broader teams on how to use this engagement platform for successful outputs - Research trends in event planning to develop new ideas for future events - Co-ordinate group logistics & agenda for multi-brand home visits (individual brand home tours & tastings managed directly by on-site hospitality & tasting room teams)

Job Requirements:
_

  • Degree in marketing, communication, or related field
years' experience in a comparable FMCG, luxury category and / or wine environment - Solid understanding of the event marketing strategies, trends, and technologies

  • Computer literacy & techsavvy

Personal Attributes and competencies:

  • Highly organised and efficient, able to get things done amid ambiguity
  • Demonstrate exceptional communication, networking and relationship service skills.
  • Exceptional creative flair coupled with a datadriven mentality and sense of how to use insights to sharpen impact
  • Strategically minded with operational capability
  • Problemsolving skills, ability to remain calm under pressure and create solutions
  • Attention to detail, passionate and takes pride in work
  • Happy to be handson and demonstrates accountability
  • Efficient multitasker with good time management and delegation skills
  • Budgeting capability
  • Techsavvy

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