Marketing Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa dmg events Full time

Be the Spark of dmg events: Join our team as an accurate, smart and flexible marketing coordinator with outstanding communicative skills

You will be creative with an ability to stay ahead of trends in the industry and be an excellent communicator with strong organisational skills.

This role requires someone who can work independently and proactively with the ability to manage multiple projects at once.
Role purpose
Support the marketing team in meeting their objectives.

To help ensure a high number of, quality, inbound exhibitor and sponsor leads are generated, through exhibitor and sponsor marketing campaigns.

To meet targets set in terms of visitor and delegate attendance at the relevant events which the marketing coordinator is assigned to work on.

To ensure that the marketing strategy and plans are successfully executed, to help grow brand presence.
Key accountabilities
Exhibitor/sponsor and partner marketing
Develop effective sales collaterals and presentations in consultation with Show Management and marketing managers.
Gain market intelligence through developing a working relationship with major clients, media, associations, and marketing suppliers.
Draft copy for mailers, social media, and other marketing channels, to promote the event to potential exhibitors and sponsors.
Manage and update the event websites, with guidance from the Show Management and marketing managers.
Develop and manage media plans. This includes appointing of suppliers, management of media partner deliverables, etc.
Help to ensure that all partner and association deliverables are executed, as per the agreements with these organisations.
Visitor and delegate marketing
Develop effective visitor marketing campaign to attract the right quantity and quality of visitors and delegates to the event.
'Out of the box thinking' to establish cost effective visitor campaigns.

Drafting of copy for marketing channels, which results in high engagement across channels, an increase in followers and subscribers, etc.

To manage inbound visitor and delegate enquiries relating to the event
To support the marketing managers in meeting all other visitor and delegate promotional campaigns.
Data - to assist in developing data build/data clean briefs.

On a periodic basis, to review data and ensure that all data plans and strategies are executed according to specific deadlines and clearly articulated deliverables.

To attend internal meetings with the team, as and when required
To be available to attend key meetings with associations, media partners, marketing suppliers and exhibitors, where necessary
Research and understand the relevant event industry sectors.
To work with external designers, to develop marketing collateral, in line with approved CI for the events.
To support the marketing managers in collecting information and in the planning the layout of the show guide.
To assist in setting up and executing all above and below the line visitor and delegate marketing campaigns
To assist with general admin

REQUIREMENTS:

Diploma or degree in marketing from a reputable educational institution
3+ years in marketing, preferably in the exhibition and conferencing industry
Excellent written & spoken English

High ethical standards being the representative of the company providing support to all exhibitors, sales, marketing managers, and the rest of the DMG show team, as required.

Ethical traits include integrity, objectivity, honesty and due care.
Organised and efficient, excellent attention to detail

Acts confidently and assuredly; communicates competently with different groups of people, is proactive in completing job tasks set for the marketing team.

Shows high commitment and high willingness to perform; takes over additional tasks and responsibility on own initiative; team player.

Is resilient in difficult situations; can cope with setbacks; reacts in a flexible way to unexpected events; can handle pressure and work to tight deadlines.

Can work in a hybrid set up, with a blend of office bound and remote work.
Computer skills
Intermediate Microsoft Office Applications including word, excel, Outlook, Teams and PowerPoint
Knowledge of the following systems a plus
Salesforce (Matrix)
Slack
Asana
Everlytic

Required competencies
Self-starter, self-motivated.
Team player.

Is willing to assist in areas and do things, sometimes outside of the scope of the job description, to ensure that the events are delivered successfully.

Ability to work under pressure.
Ability/proven track record of drafting and delivering on marketing plans
Ability/proven track record of building relationships with key stakeholders

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