Marketing Executive

2 weeks ago

Cape Town, Western Cape, South Africa dmg events Full time

About Us - dmg events
dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple.

We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business.

dmg events is part of the Daily Mail Group Trust (DMGT).

DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.


Job Purpose:
Support the marketing team in meeting their objectives.

To help ensure a high number of, quality, inbound exhibitor and sponsor leads are generated, through exhibitor and sponsor marketing campaigns.

To meet targets set in terms of visitor and delegate attendance at the relevant events which the marketing executive is assigned to work on.

To ensure that the marketing strategy and plans are successfully executed, to help grow brand presence.

Key Accountabilities:

Exhibitor/Sponsor and partner Marketing:

  • Develop effective sales collaterals and presentations in consultation with Show Management and marketing managers.
  • Gain market intelligence through developing a working relationship with major clients, media, associations, and marketing suppliers.
  • Draft copy for mailers, social media, and other marketing channels, to promote the event to potential exhibitors and sponsors.
  • Manage and update the event websites, with guidance from the Show Management and marketing managers.
  • Develop and manage media plans. This includes appointing of suppliers, management of media partner deliverables, etc.
  • Help to ensure that all partner and association deliverables are executed, as per the agreements with these organisations.
  • Research potential new partners, coordinate requirements, secure

Visitor and delegate marketing:

  • Assist in delivery of all planned campaigns to attract the right quantity and quality of visitors and delegates to the event.
- 'Out of the box thinking' to establish cost effective visitor campaigns across social media.

  • Drafting of copy for marketing channels, which results in high engagement across channels, an increase in followers and subscribers, etc.
  • To manage inbound visitor and delegate enquiries relating to the event
  • To support the marketing managers in meeting all other visitor and delegate promotional campaigns.

General:

  • Data contribute to database growth for the shows by researching competitor events and following industry leaders.
  • To attend internal meetings with the team, as and when required
  • To be available to attend key meetings with associations, media partners, marketing suppliers and exhibitors, where necessary
  • Research and understand the relevant event industry sectors.
  • To work with external designers, to develop marketing collateral, in line with approved CI for the events.
  • To support the marketing managers in collecting information and in the planning the layout of the show guide.
  • To assist in setting up and executing all above and below the line visitor and delegate marketing campaigns
  • To assist with general admin

Education:
Diploma or degree in marketing from a reputable educational institution

Experience:1+ year in marketing, preferably in the exhibition and conferencing industry

Personal Attributes:

  • High ethical standards being the representative of the company providing support to all exhibitors, sales, marketing managers, and the rest of the DMG show team, as required. Ethical traits include integrity, objectivity, honesty and due care.
  • Organized and efficient, excellent attention to detail
  • Acts confidently and assuredly; communicates competently with different groups of people, is proactive in completing job tasks set for the marketing team.
  • Shows high commitment and high willingness to perform; takes over additional tasks and responsibility on own initiative; team player.
  • Is resilient in difficult situations; can cope with setbacks; reacts in a flexible way to unexpected events; can handle pressure and work to tight deadlines.
  • Can work in a hybrid set up, with a blend of office bound and remote work.

Computer Skills:

  • Intermediate Microsoft Office Applications including word, excel, Outlook, Teams and PowerPoint
  • Knowledge of the following systems a plus
  • Salesforce (Matrix)
  • Slack
  • Asana
  • Everlytic

Required Competencies:

  • Selfstarter, selfmotivated.
  • Team player. Is willing to assist in areas and do things, sometimes outside of the scope of the job description, to ensure that the events are delivered successfully.
  • Ability to work under pressure.
  • Ability/proven track record of drafting and delivering on marketing plans
  • Ability/proven track record of building relationships with key sta

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