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AS Sales Head
4 months ago
Purpose:
- To manage sales of the company’s Air Solutions products and ensures consistent, profitable growth in sales revenue through positive planning, deployment and management of sales team
Sales Strategy
- Develop and Implement Strategic and Business plan for the sales market
- Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy
- Analyse Store and Partners performance indicators against company goals and lead direct reports to develop plans to improve the business.
- Expand on current channel to market and identify new target contactors and consultants.
- Prepare sales strategy to achieve sales growth in both local and export sales to allocated countries bordering South Africa.
Monitoring Profit
- Monitor sales performance by sales group and action strategy to improve on current performance where necessary
- Heading the Air Solutions sales and ensure sales growth is achieved where possible
- Motivate and inspire the team to perform to their full potential
- Conduct regular meeting with the sales team to review sales performance and forecasts for each region
- Periodically review distributor performance and check on gaps in performance vs target
- Conduct regular meeting with distributors and sales team to discuss performance, training and sales strategy
- Update management on business process and operating plan and financial model and profitability
Market Share
- Conduct effective and accurate market research and apply this information to increase sales
- Conduct analysis of sales trends and develop strategy according o result
- Keep up to date with recent market and industry trends, competitors, and leading customer strategies
- Increasing sales through identification of possible new applications or new products
- Monitor and report on competitor activities
- Support sales team with marketing activities with product launches, promotions, advertising adventures and exhibitions.
Sales Forecasting
- Monitor that forecasting is in line with sales planning
- Continuously strive to minimize forecasting error rate and on forecasting methods used
- Continuously strive to ensure that LTI is at an acceptable level based on sales performance
- Monitor and ensure that Monthly and yearly sales forecasts are correctly compiled
Project Management
- Must maintain a healthy projects pipeline for the assigned market.
- Strong follow ups on the projects starting from Access to spec-in to tender to final decision making (including pricing).
- Ensure that the projects are listed and registered on B2B system.
- Must closely monitor the project progress and have clear discussion during weekly pipeline meetings.
Pricing
- Negotiate pricing that would drive sales
- Keep abreast of market developments and competitors’ product pricing and activities and make recommendations
- Keeping price relevant to brand perception.
Reporting
- Report and communicate on sales performance vs set target
- Highlight key variances and change sales plan and forecasts accordingly
- Progress report on forecast accuracy and inventory plans against set targets
Budget Setting
- Assist with setting up of annual sales target
- Assist with setting up of annual sales targets for each sales group and coastal distributors and monitors
Required Experience
- 5 – 10 years Retail sales and sales management experience
- Experience in developing marketing and sales strategies
- MS Office at an advanced level.
- Possession of a reliable vehicle and a valid driver’s licence
Required Competencies
- Exceptional sales skills with capabilities to switch consumers from competitor purchases.
- Strong understanding of consumer buying behaviour in consumer electronics.
- Negotiation skills to get support from retail managers for sales promotions and best displays.
- Ability to share knowledge and gain support through motivation of sales team via strong leadership.
- Honesty, integrity and ethical conduct at all times
- Willingness and ability to travel nationally and internationally when required
- Persistence and creativeness
- Ability to function under pressure
- Communication (verbal & written) and interpersonal skills
- Excellent oral and written communication skills
Educational Requirements
- A Degree/Diploma in sales & marketing or business studies
- 20 years minimum experience in local sales and export management in HVAC
- Proven sales success track record
Cultural Diversity
- Able to transfer knowledge and guidance across various cultures and level of education
- Interface with cross functional work teams such as dealers, customer support / services / sales / marketing / finance etc.
Travel Requirements
- Local county wide travel quarterly
- Export country travel required monthly
- Ability to travel internationally