Generator Sales Representative

1 month ago


Cape Town, South Africa Talent Scout Full time

Purpose of the Job

To deliver business growth and achieve annual revenue targets for our company, Southern Africa, through effective management of time and in line with the company’s vision and strategy. 

This will involve developing revenue from sales of generators and lighting towers to customers, together with renting generators of between 60kVA-1,2750kVA. This role is predominately focused on driving sales in the manufacturing, property, industrial, construction, and retail sectors. 

Key Responsibilities

•Identification of key Companies and Prospects in target sectors.

•Cold Calling, Identify Prospects, Pre Qualify Leads, New Business Prospecting & Opening New Doors

•Development of new Prospects:

oUnderstanding Prospect’s current situation, historical information, purchase drivers, and competitive landscape.

oIntroducing the brand

oEducating the Prospect re the technical benefits, pricing points, and key differentiators – warranty terms, OEM parts, subsidiary pricing. 

•Daily sales and rental of the products and services in the region.

•Cold calling, scheduling, and meeting clients daily. 

•Qualifying, quoting, and securing the sales of company products and services.

•Servicing New customers to drive account growth and maintaining a good relationship at all levels.

•Lead generation from effective prospecting. 

•Providing weekly feedback on sales activities to management.

•Effective management of individual time to ensure adequate coverage of key sectors and geographies.

•Effective use a CRM system.

•Clear proposals and offers for customers.

•Securing orders acceptable to terms and conditions.

•Driving after-sales and service contracts wherever possible.

•Gathering competitor information and assisting the SM and BDD in compiling accurate competitor analysis.

•Key account management and building long-lasting client relationships.

•Assist with the annual marketing plan and hands-on involvement with events where applicable.

•Exceed annual sales performance targets.

•Attend Road Shows, Expos & various Events.

Person Specification

•Ability to travel regularly in SA and across the region.

•Preferably a National Diploma or Degree in a relevant field-advantageous.

•3-5 years’ experience in a similar role.

•Hands-on person with a ‘never say die’ attitude who is prepared to go the extra mile to ensure a client is satisfied.

•Strong focus on sales and service.

•Ability to be highly mobile, work long hours, and see that the job is done.

•Valid Driver’s License 

•Positive attitude and ability to work on their own with little supervision

Desired Skills

•Selling capability.

•Time management.

•Technically apt.

•Peoples Person.

•Understanding of QHSE best practices.

•Entrepreneurial mindset and ability to identify and create an opportunity. 

•Can multi-task and work to tight deadlines.

•Excellent communication skills (verbal and written).

•Confidence to engage with individuals at all levels within an organization.

•Self-Motivated & Disciplined

•Computer Literate  

Key Interactions

•Daily interactions with sales and service teams.

•Daily reporting to Sales Engineer 

•Managing Director, Business Development Director, Business Development Manager, Finance & Admin Manager, Sales Manager, Operations Manager.

•Head office in Europe.

Direct Reports (if applicable)

•None, at present



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