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CRM & Email Marketing Account Manager

2 months ago

Cape Town, South Africa Keen Full time

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.

If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.

We are seeking a CRM & Email Marketing Manager to join our team at Keen. As a CRM & Email Marketing Manager, you will be responsible for developing and implementing effective CRM strategies, managing email campaigns, and optimizing customer engagement. You will work closely with cross-functional teams to drive customer retention and loyalty through personalized communication.

Responsibilities:

  • Develop and execute CRM strategies to enhance customer engagement and loyalty.
  • Create and manage targeted Email, SMS, and Lifecycle marketing campaigns, including the development of content, segmentation, and scheduling.
  • Monitor and analyze campaign performance to optimize email deliverability, open rates, click-through rates, and conversions.
  • Manage customer segmentation and data-driven customer profiling to ensure effective targeting and personalization.
  • Collaborate with marketing and design teams to develop engaging and visually appealing email templates and landing pages.
  • Manage CRM platforms and email marketing software, ensuring data integrity and compliance with privacy regulations.
  • Work with a Graphic Designer and a Copywriter to brief and design stunning graphics, emails, and content for use across CRM channels.
  • Implement and optimize automated customer journeys and trigger-based email campaigns.
  • Implement designs into CRM tools like Klaviyo and schedule send times to optimize for performance.
  • Continuously track and report on key metrics and provide actionable insights to drive campaign improvement.
  • Collaborate with cross-functional teams to align CRM and email marketing initiatives with overall marketing strategies.
  • Stay up-to-date with industry best practices and emerging trends in CRM and email marketing.

Requirements

Requirements:

  • Proven experience as a CRM & Email Marketing Manager, with a track record of managing successful email campaigns and driving customer engagement.
  • Strong knowledge of CRM principles and strategies, including customer segmentation, profiling, and lifecycle marketing.
  • Experience in e-commerce, CPG, and consumer brand marketing strategies, including building loyal customer bases, increasing customer LTV, and nuturing and converting prospects into customers.
  • Proficient in email marketing platforms, such as Klaviyo, Mailchimp, or Salesforce Marketing Cloud.
  • Experience with marketing automation and personalization tools.
  • Solid understanding of email deliverability, data privacy regulations, and best practices.
  • Ability to analyze data and derive actionable insights to optimize campaign performance.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Collaborative mindset and the ability to work effectively with cross-functional teams.
  • Experience working in both an in-house and agency role is a plus.
  • Capacity to adapt to a fast-paced, dynamic environment and meet tight deadlines.
  • Relevant degree in Marketing, Business, or a related field.

Benefits

  • Hybrid remote/in-office
  • Birthday off
  • Professional development & training opportunities
  • & More being added

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