Email Marketing Specialist

2 months ago

Cape Town, South Africa RoomRaccoon Full time

Title: Email Marketing Specialist

Type: Fulltime

Terms: Onsite

Location: Only considering applications-based in Cape Town, South Africa

Who are we?

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.

Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers.

Interested? Keep reading on

Tasks

What we need?

You'll be responsible for managing our CRM system (HubSpot) to optimize our sales and product marketing funnels, nurture leads, upsell clients, and ultimately drive revenue growth.

You will report to the head of demand generation. This role requires collaboration with several teams across 11 markets.

What will you be doing?

  • HubSpot Master: You'll be the go-to person for all things HubSpot within our sales and marketing team. This includes configuration, customization, data management, and ongoing optimization.
  • Lead Management Champion: You'll own the lead nurturing process, creating targeted email campaigns and workflows within HubSpot to keep leads engaged and move them through the sales funnel.
  • Content Crafter: You'll collaborate with the sales and marketing teams to develop compelling email content for lead nurturing, outreach, and other sales communications.
  • Data Detective: You'll analyze CRM data to identify trends and opportunities, generate reports, and provide insights to improve sales, marketing and content performance.
  • Process Pro: You'll develop and maintain best practices for using HubSpot within the sales & marketing team, ensuring everyone is maximizing its capabilities.
  • Collaboration Catalyst: You'll work closely with the sales and marketing teams to ensure alignment and effectiveness across the customer journey.
Requirements
  • Non Negotiable: Minimum 4 years of experience working with CRM systems, preferably in a B2B SaaS environment.
  • Proven experience using HubSpot for sales, marketing automation, and reporting.
  • Strong understanding of lead nurturing best practices and the ability to create targeted email campaigns.
  • Strong understanding of upselling - best practices and the ability to create targeted email campaigns and marketing automation.
  • Excellent written and verbal communication skills with the ability to craft clear, concise, and engaging content.
  • Analytical mind with a passion for data-driven decision-making.
  • Ability to work independently and manage multiple priorities effectively.
  • Strong organisational skills and a meticulous attention to detail.
  • Bonus: Experience with marketing automation platforms beyond HubSpot.
  • Bonus: Proven track record of success in a sales-focused CRM environment.
  • Bonus: Understanding of B2B sales methodologies


The hotel industry is at the very heart of the RoomRaccoon story.

Our Founder, Nadja Buckenberger, faced many challenges when she opened the doors of the Bliss Boutique Hotel in Breda in 2014.

She couldn’t find a single affordable solution to manage all aspects of her property. That’s when she decided to join forces with her partner, tech entrepreneur Tymen van Dyl to create one that could.

In 2016, Tymen began building software that would solve Nadja’s three central pain points by combining a Property Management System (PMS) with a channel manager and booking engine – a technological feat

The software worked wonders for the Bliss Hotel and piqued the interest of other regional hotels.

We officially launched in January 2017, and six months later, we had over 100 hotels on board. Today, RoomRaccoon is the world’s most complete HMS for independent accommodations with 10 – 100 rooms.

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