CRM Campaign Executive

3 weeks ago

Cape Town, South Africa takealot.com Full time

takealot.com, a leading South African online retailer, is looking for a highly talented  CRM Campaign Executive  to join our team in Cape Town. In this role you will be responsible for briefing and sending Takealot's marketing emails (both curated and promotional), conducting A/B tests and performing analyses to optimise performance as well as assisting the greater Marketing Team where necessary.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related Total Remuneration Package, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the CRM Campaign Lead

Your responsibilities will include:

The creation, scheduling and sending of campaigns via Takealot's Direct Marketing Channels. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs. Support the growth of Takealot More, Takealot Now and Pick up points Working closely with the Retail, Promotional, Advertising and Design teams to ensure that all campaigns (email, push and in-app) go out on time and accurately reflect products on site. Administrative tasks such as but are not limited to creating and managing the briefing process, liaising with Buyers & Clients, managing the Daily Deals process (briefing, checking and sending), and conducting thorough email checks to ensure accuracy and suitable rendering of emails across platforms, coordinating approvals, managing unsubscribes, sending out POEs and updating subscriber preference changes as required. Planning, prioritising and managing the campaign schedule.  Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns. Reporting and providing insights into the performance of campaigns to inform future campaigns. Using data to inform the content and design of email, push and in-app marketing campaigns. Working closely with the CRM Manager to assist with building triggered lifecycle campaigns. Conducting A/B Tests to inform more effective marketing campaigns. Applying segmentation techniques to build appropriate email, push and in-app notification audiences. Using liquid to build dynamic and personalised marketing campaigns. Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices. Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practices. Assisting with various Email CRM initiatives. Supporting the greater Marketing team across functions (Brand & Communications, Retail, Design & Digital) in daily administrative tasks relating to Email and App Marketing. Completing Daily Deals and Newsletter/Campaign Duty to ensure that Daily Deals (and other campaigns) are accurately sent out on time. (This may require time after hours/ on weekends).

Attributes required:

Proven track record of being in a role of similar nature Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines Exceptional written communication and copywriting skills A passion for retail and marketing is essential Highly organised with strong administrative skills and the ability to multitask Meticulous attention to detail The ability to thrive under pressure and meet tight deadlines A strong working knowledge of Google Sheets and Microsoft Excel is required Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous) Willing to take direction and able to work independently, demonstrating initiative Comfortable working under pressure in a fast-paced environment Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly Ability to take feedback constructively

Qualifications:

Relevant tertiary education - a Degree/ Advanced Diploma in a marketing/business-related field 3-5 years of experience in an Email Marketing/CRM Role/ Direct Marketing

The Environment :

takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa. We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. We are short on ego and high on output. We are doers and not only thinkers, it’s all in the execution after all. We love what we do and what we are creating.

We seek to Employ an Extraordinary Mind who:

is respectful but forthright is an expert at doing, who can not only design but also execute is analytical, able to use data to make decisions is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours is passionate about the potential of e-commerce and delivering a world-class customer experience is entrepreneurial , thrives under change and accepts it is a constant and always looks for solutions to do something better and faster is business SMART. Able to think about problems from a business perspective using technical and product input; is curious and challenge the status quo is innovative and enjoys iteration is collaborative will be at the cutting edge of developing new concepts for takealot.com thinks like an owner of the business is SMART, has INTEGRITY and is HARD WORKING

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