CRM Email Marketing Specialist

3 months ago

Cape Town, South Africa Machine_ Full time

Job Description

Role Summary:

The Email Marketing HTML Specialist is an integral part of the marketing function within Machine_. The applicant should be an intermediate HTML developer with abilities that extend from building and coding email, to managing various WordPress websites in terms of updates and some routine backend maintenance. With agency background ideally, the applicant should illustrate a meticulous attention to detail, be familiar with marketing processes, be flexible and able to manage multiple simultaneous projects, and be confident enough to deal with multiple internal and external stakeholders.

Key responsibilities
Liaising with internals stakeholder regarding business briefs, and coding / designing the outputs accordingly.
Be responsible for supporting the email marketing function of the business.
Re-purpose existing email designs or designing new templates in line with email marketing best practice.
Image sourcing and picture editing for articles and home page banners.
Upload content to CMS (Wordpress)
Ensuring all content is maintained to a high-quality standard and kept updated.
A strong understanding of content management and marketing.
IT relationship management. Turnaround time

Technical Competencies:
Background in email marketing and HTML coding.
Solid knowledge of HTML CSS coding
Knowledge of bulk email tools like Everlytic and D365 (MS D365 will be advantageous).
Knowledge of WordPress CMS tools & plug-ins.
Proficiency in building WordPress pages, and adding new requirements into existing websites where necessary.
Working knowledge of dev and test environments.
Technical proficiency of available web infrastructure (intermediate).
Knowledge of UI/UX best practices.
Competent in analytics and interpreting email marketing reporting.
Ability to interpret analytics and compile digital marketing, specifically, email reports.
Agency experience would be advantageous.
Proficient in Microsoft Office.
Excellent written and verbal communication skills.
Questioning and listening skills.
Financial services background is advantageous.

Qualifications

Qualifications/Experience
Matric and relevant tertiary qualification
Minimum of 2 – 3 years’ experience in Email HTML Marketing or similar role

Behavioural Competencies:
Analytical and attention to detail.
Mature, self-motivated, efficient, reliable, focused and fast working.
Able to work under pressure and to strict deadlines.
Good time management and the ability to multi-task effectively.
Able to manage client expectations and ensure effective and timeous execution of deliverables.
The ability to work independently and as part of a team.

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