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Senior Email Marketing Specialist

3 months ago

Cape Town, South Africa Ten Group Full time

Overview

Our goal is to continually produce and develop industry-leading personalised email content to engage our worldwide member base of high-net-worth members. We’re looking for someone who has a strong background in email marketing to join our fast-growing team to create proactive communications to inspire our members with content around dining, entertainment, travel, offers and benefits. 

In your first 100 days, you will (among many other things): 

  • Create and set up email campaigns including audience/list segmenting. 
  • Build dynamic content to be used in day-to-day marketing, transactional emails, surveys and more. 
  • Test and review emails for quality assurance 
  • Schedule deployments 
  • Track and analyse key performance metrics such as open rates, click-through rates, and conversions. 

You’ll need to be an expert task-juggler with a logical, creative mind. The success of your content will hinge on using behavioural and demographic data - as well as external factors - to create highly personalised content to engage our members. 

Key Responsibilities:

  • Design highly personalised dynamic emails 
  • Build automation programmes 
  • Plan and deliver e-mail campaigns across different regions and propositions 
  • Segment customer data and personalise communications to maximise relevance and effectiveness 
  • Proactively communicate with stakeholders to deliver projects and ensure workloads and deadlines are managed efficiently 
  • Manage and deliver large scale CRM projects 
  • Review impact of work using stats and feedback from stakeholders and adjusts strategy accordingly 
  • Pitch creative ideas to clients and other stakeholders as needed 
  • Monitor our competitors’ communications 

Requirements

  • Significant experience in email design and HTML (Mandatory) 
  • Significant experience with targeted audience segmentation 
  • Ability to troubleshoot email marketing campaigns, from HTML to delivery issues. 
  • A creative mind – you should be a problem solver and have a good eye for good (and bad) design.  
  • Works well under tight deadlines while maintaining attention to detail. 
  • Excellent project management skills with a proven ability to prioritise and manage tasks in a demanding work environment. 
  • Understand the full customer journey in relation to campaigns and transactional content. 
  • Significant experience of following different brand guidelines  
  • Assess impact of work and amend strategy going forwards to continuously improve. 
  • Be up to date with new technological developments in eCRM. 

Competencies:

  • 3+ years of experience in lifecycle marketing, CRM, retention marketing, HTML or similar role 
  • 3+ years of experience managing email campaigns end-to-end – from email design/build to deployment. 
  • Power-user of Acoustic or similar email management system including complex journey building and maintenance.  
  • Expert in HTML and conditional logic 
  • Excellent project management skills with a proven ability to prioritise and manage tasks. 
  • Detail-oriented with strong organisational/administration skills 
  • Awareness of communication trends and an ability to produce innovative ideas. 
  • Demonstrate creativity and confidence with clients and colleagues. 
  • Self-driven and able to work in a high-growth environment. 
  • Basic image editing skills  

Benefits

Our people are at the heart of the business and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.

All our employees also enjoy a range of benefits:

  • Offer flexible work arrangements including Hybrid work possibilities
  • Annual Leave of 15 days per annum, 20 days per annum from the second year and an additional 3 extra days of annual leave in their third year.
  • One (1) month paid Sabbatical after 5 years of Service, without tapping into annual leave
  • We also offer a company contribution towards medical aid, transport home for those working a late shift (applies to those who don't have a car).
  • ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
  • Access to lots of great travel and entertainment discounts as our clients members would
  • There are lots of social events throughout the year as well as a break-out room where employees can relax (or, if they wish, play one of the numerous games we provide) or stunning roof-top terrace to enjoy the Table Mountain view, whilst enjoying our latest fruit drop or great coffee/tea station.
  • Global Team, with diversity at its core.
  • Safe and secure offices located in Cape Town Foreshore, with complimentary off-street parking.
  • Possibility of growth within a dynamic and international company

Who We Are

At Ten our goal is simple, to become the most trusted service business in the world. 

We are already the global market leader for lifestyle management and concierge services, providing services from a 22 strong global office network with over 1000 employees. We use our expertise, technology and buying power to grant our members direct access to the best travel, live entertainment, dining and luxury retail services. We also work closely with suppliers to provide exclusively negotiated benefits and employee loyalty schemes. 

We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers. Ten is growing quickly and has ambitious plans to keep innovating, inspiring and to continue to improve the lives of millions of members. Will you help take us there?  

If you’d like to see some great videos on all things Ten - Click Here  

Commitment to Diversity

We encourage diverse philosophies, cultures and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline or terminate, will be based on merit, competence, performance and business needs.

"Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time."