Retention and Marketing Specialist

15 hours ago

Cape Town, South Africa LulaBet Full time
Job title : Retention and Marketing SpecialistJob Location : Western Cape, Cape TownDeadline : December 14, 2024Quick Recommended Links
  • Jobs by Location
  • Job by industries

Job Overview:

  • The Retention and Marketing Specialist will be integral to our marketing team, focusing on customer retention strategies and executing targeted, high-impact direct marketing campaigns.
  • This role combines technical acumen with campaign strategy, content management, and audience insights to maximize customer engagement, drive loyalty, and improve retention.
  • You will work across multiple digital channels, including email, SMS, in-app notifications, and web content, ensuring cohesive and compelling customer experiences that support our brand.

Key Responsibilities:

Direct Marketing Strategy and Execution:

  • Assist in driving the direct marketing strategy with a focus on retention across SMS, email, and other digital platforms.
  • Develop and implement targeted marketing campaigns based on customer insights and behavioural data to maximize engagement and retention.
  • Set up, test, and execute marketing campaigns end-to-end, working closely with design and content teams for seamless execution.
  • Create, configure, and optimize landing pages tailored for specific promotions or customer segments to ensure high conversion rates.

Campaign Management and Content Coordination:

  • Brief designers and copywriters with detailed requirements for campaign assets, including visuals, email templates, and messaging.
  • Review and approve creative content to ensure brand consistency and campaign alignment with marketing objectives.
  • Manage schedules for external communications and ensure timely delivery across all platforms.
  • Ensure high standards of proofreading, layout, and copy, maintaining brand voice and messaging across all communications.
  • Reporting skills to analyze metrics such as bonus reports, setting up customer journeys within the CRM system, and evaluating outcomes.

Audience Segmentation and Database Management:

  • Conduct research and audience segmentation to create targeted marketing lists from the gaming database, based on customer behaviour and preferences.
  • Collaborate with data and analytics teams to identify trends, customer segments, and engagement patterns to inform retention strategies.
  • Regularly perform competitor analysis to understand industry trends, identify opportunities, and maintain a competitive edge in direct marketing efforts.

Technical Setup and Testing of Campaigns and Promotions:

  • Configure and test digital promotions and campaigns to ensure proper functionality and a seamless customer experience.
  • Use back-office tools to update and manage website content, ensuring accurate and timely promotions on all client-facing websites.
  • Conduct quality assurance (QA) testing on campaigns to identify and resolve any technical issues prior to launch.

General Marketing:

  • Ensuring time sheets are up to date.
  • CS Staff are kept up to date with promotions, etc.

Qualifications

Essential Skills and Qualifications:

Education: 

  • Matric / Grade 12

Experience:

  • Minimum of 3 years in a technical marketing position, with experience in I-gaming or casino industries highly preferred.
  • Familiarity with digital marketing platforms and bulk mailing tools (e.g., Everlytics, Sendgrid, Mailchimp).
  • Familiar with Optimove or similar CDP’s
  • Experience with HTML for creating and editing email templates.
  • Experience with landing page tools (e.g., Landingi or similar).

Technical Skills:

  • Advanced proficiency in Microsoft Office
  • Comfortable with CRM and back-office systems, including familiarity with customer segmentation and list management.
  • Basic HTML skills for setting up and modifying marketing templates.

Soft Skills:

  • Excellent verbal and written communication skills for clear and persuasive campaign messaging.
  • Strong organizational skills with the ability to manage multiple projects, meet deadlines, and adjust priorities in a fast-paced environment.
  • Self-motivated with a proven ability to work both independently and collaboratively within a team.
  • Attention to detail is a must.

  • Sales / Retail / Business Development  jobs

  • Retention Specialist

    6 months ago

    Cape Town, South Africa Surgo HR & Training Full time

    Our client operates local-focused sportsbooks, virtual games and casino sites, and an online poker cardroom. Overall, the company has over 2.5 million registered customers in 200 countries, who place over one million bets (casino, poker, sports and virtual games) per day and they are looking for a Retention Specialist to join their Team. **Job...

  • Retention Specialist

    6 months ago

    Cape Town, South Africa Megan Forg Consulting Full time

    **Retention Specialist** *** **Location: Green Point, Cape Town (Hybrid)** **Salary: R360k - R453k per annum** **About the Role**: The Retention Specialist is responsible for creating, implementing and analysing retention campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime...

  • Retention Specialist

    2 months ago

    Cape Town, South Africa Yellosa Full time

    Are you ready to immerse yourself in the fast-paced world of online sports betting and make a tangible impact? We’re searching for a Retention Specialist in Cape Town who’s passionate about driving customer loyalty through engaging, data-driven campaigns. If you thrive on optimizing strategies, experimenting with innovative retention techniques, and...

  • Retention and Marketing Specialist

    3 weeks ago

    Cape Town, South Africa LulaBet Full time

    Job DescriptionJob Overview:The Retention and Marketing Specialist will be integral to our marketing team, focusing on customer retention strategies and executing targeted, high-impact direct marketing campaigns. This role combines technical acumen with campaign strategy, content management, and audience insights to maximize customer engagement, drive...

  • Retention Specialist

    2 months ago

    Cape Town, South Africa Initiate International Full time

    Are you ready to immerse yourself in the fast-paced world of online sports betting and make a tangible impact? We’re searching for a Retention Specialist in Cape Town who’s passionate about driving customer loyalty through engaging, data-driven campaigns. If you thrive on optimizing strategies, experimenting with innovative retention techniques, and...

  • Retention Specialist

    2 months ago

    Cape Town, South Africa Initiate International Full time

    Are you ready to immerse yourself in the fast-paced world of online sports betting and make a tangible impact? We’re searching for a Retention Specialist in Cape Town who’s passionate about driving customer loyalty through engaging, data-driven campaigns. If you thrive on optimizing strategies, experimenting with innovative retention techniques, and...

  • Retention and Marketing Specialist

    3 weeks ago

    Cape Town, South Africa LulaBet Full time

    **Company Description** We are a leading iGaming and Sportsbook operator based in Cape Town, dedicated to providing a top-tier, world-class betting experience. Our commitment to innovation, customer service, and quality has made us a go-to destination for gaming enthusiasts. As part of our growth, we’re seeking a passionate and skilled **Retention and...

  • Retention Marketer

    7 months ago

    Cape Town, South Africa The Red Fox Full time

    **The Company**:The Red Fox **Role Name**: Retention Marketer **Location**: Noordhoek, Cape Town **Role summary** The Red Fox, an up-and-coming participant in the sports betting industry, provides bespoke marketing and operational support to two exciting brands, one mature and another emerging. As we strive to deepen our footprint, we're keen on...

  • Retention Specialist

    5 months ago

    Cape Town, South Africa Megan Frg Consulting Full time

    **Location**: Green Point, Cape Town (Hybrid) **Salary**: R360,000 - R453,000 per annum **About the role**: The Retention Specialist is responsible for creating, implementing and analysing retention campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime...

  • Retention Marketing Expert

    3 weeks ago

    Cape Town, Western Cape, South Africa LulaBet Full time

    LulaBet is seeking a skilled Retention and Marketing Specialist to join our marketing team. This exciting role will focus on developing and executing customer retention strategies across multiple digital channels.Job DescriptionWe are looking for a highly motivated individual with a proven track record in technical marketing, preferably in the i-gaming or...

  • Retention and Marketing Lead

    5 hours ago

    Cape Town, Western Cape, South Africa LulaBet Full time

    Job Title : Retention and Marketing LeadWe are seeking a highly skilled Retention and Marketing Lead to join our team at LulaBet in Western Cape, Cape Town. This role offers an estimated annual salary of R640,000 - R720,000.About the RoleThis is a technical marketing position that requires a strong understanding of digital marketing platforms and bulk...

  • Retention Specialist

    6 months ago

    Cape Town, South Africa Initiate international Full time

    Are you a master at keeping the excitement alive? We’re searching for a talented **Retention Specialist** to join an international **iGaming** company in **Cape Town**. You’ll be the master of player engagement, orchestrating strategies that enhance player satisfaction and loyalty. If you’re passionate about creating unforgettable gaming experiences...

  • Membership Retention Specialist

    7 days ago

    Cape Town, Western Cape, South Africa Virgin Active South Africa Pty Ltd Full time

    OverviewThe Membership Retention Specialist will play a crucial role in ensuring the long-term success of Virgin Active members. This position requires an individual who is passionate about delivering exceptional customer experiences and driving business growth through strategic retention strategies.Job SummaryWe are seeking a highly motivated and...

  • Customer Retention Specialist

    1 month ago

    Cape Town, Western Cape, South Africa The Legends Agency Full time

    Job Title: Customer Retention SpecialistReports to: Head of Retentions / Head of SalesSalary: R21 000 - R25 000 (+ Incentive)Location: Cape Town, HybridAbout Us:The Legends Agency is a fast-growing fintech lending to small and medium-sized businesses in the UK.Role Overview:We are looking for a Customer Retention Specialist to focus on maintaining strong...

  • Customer Retention Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Initiate International Full time

    Immerse yourself in the fast-paced world of online sports betting and drive customer loyalty through engaging, data-driven campaigns. As a Retention Specialist at Initiate International, you will be responsible for executing high-impact retention campaigns across channels like email, SMS, and push notifications. Your key responsibilities will include:Key Job...

  • Senior Retention Marketer

    3 weeks ago

    Cape Town, South Africa DTC Jobs Full time

    At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity 🎯 As you apply on DTCjob.com, you fill out one simple, one-time application form. From...

  • Senior Retention Marketer

    3 weeks ago

    Cape Town, South Africa DTC Jobs Full time

    At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our...

  • Partner Relations Specialist

    6 months ago

    Cape Town, South Africa Glowfield Design and Marketing Full time

    Are you passionate about fostering strong partnerships and building meaningful relationships? We're excited to welcome a dynamic and motivated individual to join our team as a Partner Relations Specialist. This paid internship role offers a unique opportunity to gain hands-on experience in partner management and contribute to the growth of our...

  • Market Product Development Specialist

    4 weeks ago

    Cape Town, Western Cape, South Africa Mukuru Full time

    Market Product Development Specialist - MukuruWe are seeking a highly skilled and experienced Market Product Development Specialist to join our team at Mukuru. As a key member of our business development team, you will be responsible for driving the growth and success of our insurance business.Key Responsibilities:Market Penetration: Develop and implement...

  • Paid Media Specialist

    6 months ago

    Cape Town, South Africa Digital Marketing Specialist Full time

    **About Us** Join our dynamic, 100% remote team that's behind some of the most innovative entertainment and e-commerce campaigns worldwide. Though our company may be little known, our impact is huge, creating tens of millions in revenue annually for our clients. We're known for exceptional service, expertise, and ROI. Our portfolio includes campaigns for...