Retention Specialist

3 months ago

Cape Town, South Africa Initiate International Full time

Are you ready to immerse yourself in the fast-paced world of online sports betting and make a tangible impact? We’re searching for a Retention Specialist in Cape Town who’s passionate about driving customer loyalty through engaging, data-driven campaigns. If you thrive on optimizing strategies, experimenting with innovative retention techniques, and seeing the direct results of your work, this role will put you in the driver’s seat.

Your key job responsibilities as the Retention Specialist in Cape Town will include:

  • Campaign Mastermind: You’ll be the go-to person for executing high-impact retention campaigns across channels like email, SMS, and push notifications. You’ll not only launch these campaigns but fine-tune them for maximum engagement.
  • Data Detective: Dive into campaign performance data, uncover trends, and present actionable insights that will shape future efforts. From post-campaign analysis to ROI reporting, you’ll play a crucial role in steering campaign success.
  • Retention Architect: Collaborate with a dynamic team to craft and implement strategies designed to boost customer lifetime value (CLV) and keep churn at bay. Your creativity will help develop strategies that stand out in the market.
  • Customer Whisperer: Using advanced customer data, you’ll create and manage segmented groups, ensuring each customer feels like the campaign was made just for them.
  • Calendar Guru: Manage and coordinate the promotional calendar to guarantee that every campaign hits its mark on time. You’ll be the one making sure nothing slips through the cracks.

Requirements for this Retention Specialist job in Cape Town:

  • 2+ years in a retention or marketing role, ideally in the online gambling or sports betting world, where you’ve lived and breathed customer engagement.
  • Bachelor’s degree or Diploma in Marketing, Business, or a related field.
  • A solid understanding of online sports betting and casino products is key to designing campaigns that hit home with the target audience.
  • Familiar with CRM platforms and campaign management tools (Optimove, Salesforce, or similar), and comfortable navigating them to drive campaign success.
  • You don’t just look at numbers; you interpret them. Your ability to extract actionable insights from data will be vital in enhancing future campaigns.
  • Whether it’s a quick SMS or an in-depth email campaign, you know how to craft compelling messages that resonate with customers.
  • With your excellent organizational skills, you can juggle multiple projects without missing a beat in a fast-paced environment.
  • You spot every little detail, ensuring every campaign is flawlessly executed from start to finish.

Are you the person who can take customer retention to the next level? Apply now for this Retention Specialist role in Cape Town and be part of a team that’s shaping the future of online sports betting 

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