Retention Marketing Expert

1 month ago


Cape Town, Western Cape, South Africa LulaBet Full time

LulaBet is seeking a skilled Retention and Marketing Specialist to join our marketing team. This exciting role will focus on developing and executing customer retention strategies across multiple digital channels.

Job Description

We are looking for a highly motivated individual with a proven track record in technical marketing, preferably in the i-gaming or casino industries. The ideal candidate will have experience with digital marketing platforms, bulk mailing tools, and CRM systems.

The successful candidate will be responsible for:

  • Developing and implementing targeted marketing campaigns based on customer insights and behavioral data;
  • Collaborating with design and content teams to create compelling campaign assets;
  • Managing schedules for external communications and ensuring timely delivery across all platforms;
  • Conducting research and audience segmentation to create targeted marketing lists from the gaming database;

In return, we offer a competitive salary of approximately $65,000 per year, a comprehensive benefits package, and opportunities for career advancement within a fast-growing industry.

Key Requirements

To succeed in this role, you will need:

  • A minimum of 3 years of experience in a technical marketing position;
  • Familiarity with digital marketing platforms and bulk mailing tools;
  • Experience with HTML for creating and editing email templates;
  • Strong organizational skills and attention to detail;
  • Excellent verbal and written communication skills;
About LulaBet

LulaBet is a forward-thinking company that values innovation and customer engagement. We offer a collaborative work environment, opportunities for career growth, and a chance to make a meaningful impact in a rapidly evolving industry.



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