Retention and Marketing Specialist

2 months ago

Cape Town, South Africa LulaBet Full time

**Company Description**
We are a leading iGaming and Sportsbook operator based in Cape Town, dedicated to providing a top-tier, world-class betting experience. Our commitment to innovation, customer service, and quality has made us a go-to destination for gaming enthusiasts. As part of our growth, we’re seeking a passionate and skilled **Retention and Marketing Specialist** to join our dynamic, fast-paced team. If you thrive in an environment where creativity meets strategy and want to play a key role in our success story, this opportunity could be a perfect fit.
**Job Description** Job Overview**:
**Key Responsibilities**:
**1. Direct Marketing Strategy and Execution**:

- Develop and implement targeted marketing campaigns based on customer insights and behavioural data to maximize engagement and retention.
- Set up, test, and execute marketing campaigns end-to-end, working closely with design and content teams for seamless execution.
- Create, configure, and optimize landing pages tailored for specific promotions or customer segments to ensure high conversion rates.

**2. Campaign Management and Content Coordination**:

- Review and approve creative content to ensure brand consistency and campaign alignment with marketing objectives.
- Manage schedules for external communications and ensure timely delivery across all platforms.
- Ensure high standards of proofreading, layout, and copy, maintaining brand voice and messaging across all communications.
- Reporting skills to analyze metrics such as bonus reports, setting up customer journeys within the CRM system, and evaluating outcomes.

**3. Audience Segmentation and Database Management**:

- Conduct research and audience segmentation to create targeted marketing lists from the gaming database, based on customer behaviour and preferences.
- Collaborate with data and analytics teams to identify trends, customer segments, and engagement patterns to inform retention strategies.
- Regularly perform competitor analysis to understand industry trends, identify opportunities, and maintain a competitive edge in direct marketing efforts.

**4. Technical Setup and Testing of Campaigns and Promotions**:

- Configure and test digital promotions and campaigns to ensure proper functionality and a seamless customer experience.
- Use back-office tools to update and manage website content, ensuring accurate and timely promotions on all client-facing websites.
- Conduct quality assurance (QA) testing on campaigns to identify and resolve any technical issues prior to launch.

**5. General Marketing**:

- Ensuring time sheets are up to date.
- CS Staff are kept up to date with promotions, etc.

**Qualifications** Essential Skills and Qualifications**:

- ** Education**: Matric / Grade 12
- ** Experience**:

- Minimum of 3 years in a technical marketing position, with experience in I-gaming or casino industries highly preferred.
- Familiarity with digital marketing platforms and bulk mailing tools (e.g., Everlytics, Sendgrid, Mailchimp).
- Familiar with Optimove or similar CDP’s
- Experience with landing page tools (e.g., Landingi or similar).
- **
Technical Skills**:

- Advanced proficiency in Microsoft Office
- Comfortable with CRM and back-office systems, including familiarity with customer segmentation and list management.
- Basic HTML skills for setting up and modifying marketing templates.
- **
Soft Skills**:

- Excellent verbal and written communication skills for clear and persuasive campaign messaging.
- Strong organizational skills with the ability to manage multiple projects, meet deadlines, and adjust priorities in a fast-paced environment.
- Self-motivated with a proven ability to work both independently and collaboratively within a team.
- Attention to detail is a must.

**Additional Information** Why Join Us?**
- ** Competitive Packages**: We offer a comprehensive benefits package, competitive salary, and opportunities for career advancement within a fast-growing industry.
- ** Collaborative Work Environment**: You’ll join a diverse team of professionals who are passionate about innovation and customer engagement.
- ** Career Growth**: Develop your skills in I-gaming marketing, gain technical expertise, and be part of an exciting, rapidly evolving industry.
- ** Challenging and Rewarding Work**: Every day brings new challenges and opportunities to make a meaningful impact in a forward-thinking company.

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