Marketing Automation Strategist

1 week ago


Randburg, Gauteng, South Africa QuickTeam Full time
Job Overview

We are seeking a highly skilled Marketing Automation Specialist to join our team at QuickTeam. The ideal candidate will be responsible for developing and executing lead generation campaigns across various platforms, leveraging their expertise in marketing technologies, CRM systems, and automation platforms such as Zapier.

Key Responsibilities
  • Develop and Execute Lead Generation Campaigns: Design and implement lead generation strategies to identify potential leads for our sales team.
  • Scrape Job Sites for Leads: Utilize scraping tools and techniques to identify potential leads on job sites like Indeed.
  • Create and Optimize Marketing Automations: Develop and manage marketing automations using tools like Zapier to streamline lead generation processes.
  • Work with the Sales Team: Collaborate with the sales team to ensure leads are effectively captured and nurtured.
  • Manage CRM Systems: Optimize and integrate CRM systems with marketing campaigns to ensure seamless lead management.
  • Monitor and Analyze Campaign Performance: Continuously monitor and analyze campaign performance, making adjustments as necessary to improve results.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest trends and technologies in marketing automation and CRM.
Requirements
  • Proven Experience in Marketing Automation: Proven experience in marketing with a strong focus on automation and technology.
  • Expertise in Marketing Automations: Expertise in setting up and managing marketing automations, particularly with Zapier.
  • CRM System Proficiency: Proficiency in CRM systems, with experience in optimizing and integrating them with marketing campaigns.
  • Lead Generation Strategies: Strong understanding of lead generation strategies and tactics.
  • Analytical Skills: Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Self-Motivation: Self-motivated, with the ability to work independently and manage multiple projects simultaneously.
  • Location: Based in South Africa, with the ability to work remotely.
Preferred Qualifications
  • Healthcare Industry Experience: Experience in the healthcare industry is a plus.
  • Scraping Tools Familiarity: Familiarity with scraping tools and techniques for lead generation.
  • Strong Communication Skills: Strong communication skills, both written and verbal.


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