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Growth Manager

2 months ago

Randburg, Gauteng, South Africa FirstRand Bank Limited Full time
{"Job Title": "Growth Manager", "Job Description": "

About the Role

We are seeking a highly motivated and strategic Growth Manager to drive the growth and engagement of our users. This role is crucial in attracting, engaging, and retaining users, while also focusing on cross-selling products within our digital platform.

Key Responsibilities

  • Develop and implement strategies to attract new users to our platform through various digital channels, including paid advertising, search engine optimisation, social media, in-app direct marketing and partnerships.
  • Collaborate with the marketing team to create and execute campaigns that drive adoption and continuous engagement.
  • Design and implement engagement strategies to increase user activity on our platform, including personalised in-app messaging, push notifications, and email marketing.
  • Analyse user behaviour and feedback to identify opportunities for organic growth, returning users, improving user experience, and reducing churn.
  • Develop incentive campaigns to drive continued app usage and customer retention.
  • Identify cross-sell opportunities within the user journey and develop strategies to promote complementary products and services to users.
  • Utilise data analytics tools to track and analyse key metrics related to user acquisition, engagement, retention, and cross-sell performance.
  • Map out the user journey and identify critical touchpoints within the customer journeys where intervention can lead to higher conversion and retention rates.

Requirements

  • Bachelor of Business Administration
  • Experience working in the fintech, e-commerce, or consumer tech industries.
  • Understanding of customer lifecycle management in a digital context.
  • Familiarity with CRM tools and marketing automation platforms.

About Us

We are FirstRand Bank Limited, a leading financial services group in South Africa. We are committed to delivering innovative solutions that meet the evolving needs of our customers.

What We Offer

  • Opportunities to network and collaborate with a talented team.
  • Challenging work that will help you grow professionally and personally.
  • Opportunities to innovate and make a meaningful impact.

How to Apply

If you are a motivated and strategic individual who is passionate about driving growth and engagement, please submit your application.

"}