Media Insights Strategist

5 months ago


Randburg, South Africa Lira T Consulting Full time

**Job Requirements**:

- Honours Degree in Marketing/ Social science/ Media studies
- 5 years’ experience in Media Insights
- 1-year experience in management
- **Duties**:
**Research Strategy**
- Develop insights plans for all services by engaging with strategies for channels, content and Creative and Sales yearly
- Review insights plans for effectiveness and put intervention plans where necessary quarterly
- Use market trends and competitive analyses to deliver informed presentations as and when required
- Use both quantitative and qualitative data analysis and interrogation for delivery of integrated and actionable insights as and when required
- Package custom qualitative research results to provide strategic insights and findings to relevant departments as and when required.
- Use market intelligence and competitor analysis to develop a credible and persuasive market positioning for all stakeholders as and when required
- Use available systems to gather and track data on own performance and competitors as and when required
- Provide insights on competitor performance and where opportunities lie for all stakeholders quarterly
- Develop commercial tactical packages for Channels as and when required
- Use available data to recommend the kind of content stakeholders should pitch and to which client as and when required.

**Media Insights Analysis - Quantitative**
- Compile, analyse and make industry research available to relevant departments as and when available
- To Provide support and advice on setting audience projections and media trends to assist in informed programming and channel decisions quarterly
- Track the performance of shows that are on-air against key competitors weekly
- Perform quarterly slot analysis for both Channels and make recommendations on their content plan and strategy based on these analyses

**Media Insights Analysis - Qualitative**
- Facilitate engagements with reputable market research company to conduct demographic and psychographic research into the Channels’ audiences annually
- Design campaign by employing research tools such as questionnaires, focus groups and interview schedules to collect relevant information quarterly
- Analyse market data to identify opportunities for creative team to create and pitch content regularly

**Salary**: R45 000,00 - R50 000,00 per month


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