Customer Value Management Specialist

2 months ago

Randburg, South Africa Pillango Placements Full time
If you have extensive experience in direct digital marketing, join a leading financial services company as a Customer Value Management (CVM) Specialist in a hybrid role (two days per week in the office). The CVM Specialist will play a key role in executing the customer value strategy, focusing on direct response marketing through digital channels such as push notifications, SMS, email, and WhatsApp.

Your mission will be to design, manage, and optimize campaigns that enhance customer loyalty, boost revenue, and improve profit margins.

Customer Value Management and Campaign Management Delivery
  • Work with the Customer Value Management Manager to execute the CVM - Active strategy for each brand, across the business.
  • Work with business units and relevant divisions in rolling out the customer retention strategy.
  • Work with the Customer Value Management Active Manager to ensure proper budget and financial planning per campaign.
  • Develop, plan and implement all customer onboarding journeys for the relevant brands.
  • Develop, plan and implement all customer reactivation journeys for the relevant brands.
  • Develop, plan and execute all cross sell, upsell and retention campaigns across segments for the relevant brands
  • Define set of activities required to deliver against the CVM targets and ensure alignment with brand and channels
  • Implement activities across all segments for customer revenue enhancement, base retention, and churn control
  • Lead in design and execution of all BTL campaigns via multiple channels to achieve revenue and CLTV target
  • Responsible for achieving Customer Value Management Retention targets, upsell and cross sell targets and any targets associated with any campaign to drive business growth.
Creative and Agency Process:
  • Co-ordinate the Customer Value Management marketing campaign calendar and ensure that all campaigns are executed timeously.
  • Prepare briefs outlining the campaign strategy to partner agencies, service providers and other stakeholders to deliver the Customer Value Management strategy across the STI brands.
  • Proofread and manage sign-off process on all creative development and execution of campaign materials, such as emails, SMS, app notifications, WhatsApp, online messages, any design elements, infographics, banners, letters, etc.
  • Oversee the campaign production process to ensure timeous and accurate delivery into all channels, e.g. SMS, email, in-app, WhatsApp and social media.
  • Assist on a variety of ad-hoc marketing and communication initiatives, as needed and instructed by the Customer Value Management Manager.
Operations and Performance
  • Work with Operations to ensure fulfilment of all campaigns.
Campaign Data and segmentation
  • Work with internal teams including Data Analytics, Campaign Specialist teams, Marketing Automation Specialists to define campaign requirements to ensure effective results of all campaigns across products and services.
  • Ensure maximum customer engagement and best possible results of all campaigns.
  • Consider and suggest new capabilities needed for campaigning execution
Reporting
  • Compile and present monthly reports on all campaigns executed within the month.
  • Manage all campaign reports supplied by internal or external Business Information tools or departments and ensure all results are tracked and recorded for campaigns.
  • Manage, track and report on performance indicators on all campaign and communicate results accordingly.
  • Continuously work with the Customer Value Management Manager to analyse results of campaigns and gather insights for future campaigns.
  • Review campaign results and make recommendations on campaign refinement that will result in improved performance.
  • Rigorously monitor CVM performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency
  • Creation of business cases to back up the business initiatives
  • Monitoring and tracking of campaigns in line with business case
 Knowledge and Experience Requirements
Level of Education
Essential:
  • Grade 12 (Standard 10) with university entrance (NQF4)
  • A relevant 3-year business related degree in Marketing Management or Customer Relationship Marketing
Desirable:
  • Bachelor’s Degree in Marketing Management
  • Bachelor’s Degree in Customer Value Management or equivalent
  • IMM Direct Marketing Diploma or equivalent.
Experience
Essential:
  • A minimum of three to five years’ experience in a direct response marketing role, preferably in the financial services market, with proven success in the development and execution of direct response marketing campaigns across multiple channels.
  • A minimum of three to five years’ experience in a Customer Value Management role and the execution of customer marketing campaigns and programmes.
  • Experience in or working with a creative agency or direct marketing agency.
Skills
  • Excellent interpersonal, communication (both verbal and written) and presentation skills.
  • Strong analytical skills and business acumen.
  • Must have worked with data before especially in a marketing role.
  • Demonstrated track record of success in the development and end-to-end execution of marketing campaigns
  • Must have excellent skills in MS Word, MS Excel (advance) and MS PowerPoint.
  • Digital design experience. HTML understanding essential.
  • Proven expertise in digital marketing practices.
  • Proven expertise in Customer Relationship Marketing.
  • Ability to transform data and metrics into value-added reports that measure campaign effectiveness.
  • High attention to detail.
  • Strong organisational skills.
  • Good planning, decision-making and problem-solving abilities.
  • An ability to handle multiple tasks in a fast-paced and deadline driven environment.
  • Proactive, strong, quick and detail-oriented execution skills.
  • Highly energetic, confident, optimistic and creative.
 Experience
  • Well experienced in the development of creative and effective direct response marketing campaigns with a great understanding of production management and customer value management.
  • Experience in implementing and managing customer journeys – relating to all digital communication – email, WhatsApp, InApp, SMS, Web and social.
  • Experience in working with data, campaign reporting and translating campaign results.
  • Experience with an agency environment.
  • Creativity is one of the most important skills for a Customer Value Management specialist as they’re responsible for developing new and innovative ways for brands to connect with customers and drive value for the customer and the organisation.  Proven track record of a campaign which they’ve managed from ideation to execution is essential.
In this role, you’ll find ample opportunities to grow your skills, make meaningful contributions, and lead through technology in a dynamic, forward-thinking environment.

Remuneration

Salaries are negotiable and based on each individual's skills, qualifications, and experience in line with market standards. (We will discuss your salary expectations upfront to avoid wasting time on a process that won't produce the desired outcome).

NOTE: We ONLY accept online applications. We do not consider direct applications via Whatsapp or email. 

  • Customer Value Management Specialist

    1 month ago

    Randburg, Gauteng, South Africa Pillango Placements Full time

    About the RoleWe are seeking a highly skilled Customer Value Management Specialist to join our team at Pillango Placements. As a key member of our marketing team, you will be responsible for developing and executing direct response marketing campaigns across multiple channels to drive customer value and revenue growth.Key ResponsibilitiesDesign, manage, and...

  • Client Value Management Specialist

    2 weeks ago

    Randburg, South Africa FirstRand Full time

    Job Description To identify and onboard new revenue growth opportunities for the bank, provide client insights and engagement opportunities through a positive and seamless client experience by offering appropriate solutions to clients across multiple channels and managing the end-to-end lifecycle for opportunities and insights across multiple channels,...

  • Supervisor - Customer Value Maximization

    6 months ago

    Randburg, South Africa Tracker South Africa Full time

    **Listing reference**: track_001203 **Listing status**: Online **Position summary**: **Industry**:Telecommunication Services**Job category**:IT and Telecommunications**Location**:Randburg**Contract**:Permanent**Remuneration**:Market Related**EE position**:No**Introduction**: Tracker has been South Africa’s leading vehicle tracking company since the...

  • Customer Value Proposition Manager

    3 months ago

    Randburg, South Africa FirstRand Full time

    Job Description To formulate tactical strategy and associated delivery plans through managing the end to end core value propositions while ensuring operational implementation through the achievement of value propositions This role will craft Operational strategies to grow and build Banking products through enabling horizontal alignment across sub-segments...

  • Customer Experience and Sales Specialist

    6 months ago

    Randburg, South Africa Afrizan People Intelligence (PTY) LTD Full time

    **Customer Experience and Sales Specialist** Are you passionate about delivering exceptional customer experiences? Are you a skilled communicator with a talent for sales? If so, we have an exciting opportunity for you to become a Customer Experience and Sales Specialist with us. Join our dynamic team and be part of a company that values effortless customer...

  • Strategic Financial Business Solution Specialist

    2 weeks ago

    Randburg, Gauteng, South Africa Uyandiswa Project Management Services Full time

    Uyandiswa Project Management Services is a solution-driven organization providing world-class services in strategic planning, project management, business analytics, and PMO set-up. We deliver excellent management consulting experiences through our flexible model, which aligns to our clients' needs.We deploy best practice methodologies, including PMBOK and...

  • Risk Management and Assurance Specialist

    3 weeks ago

    Randburg, Gauteng, South Africa Phaki Personnel Management Services Full time

    Job Title DescriptionAt Phaki Personnel Management Services, we are seeking a highly skilled Risk Management and Assurance Specialist to join our team. The successful candidate will be responsible for assisting in the implementation of the Enterprise Risk Management (ERM) policy and framework.Key ResponsibilitiesCoordinate the implementation of the Combined...

  • Compliance Specialist

    5 months ago

    Randburg, South Africa FirstRand Full time

    Job Description To provide robust regulatory compliance advice, guidance, and support by monitoring processes and related controls in accordance with compliance methodology and minimum standards - Control expenditure and identify process improvements to contain and reduce costs - Support the central function by assisting in developing of policies,...

  • Customer Service Excellence Specialist

    7 hours ago

    Randburg, Gauteng, South Africa iSON Xperiences Full time

    At iSON Xperiences, we're seeking a highly skilled Customer Service Excellence Specialist to join our team. As a key member of our contact centre, you'll play a pivotal role in delivering exceptional customer experiences and ensuring seamless communication.About the Role:This is an exciting opportunity for a results-driven individual with a passion for...

  • Customer Service Representative Specialist

    1 week ago

    Randburg, Gauteng, South Africa Tailormade Solution Full time

    About Us:Tailormade Solution is a well-established company in Randburg, known for providing exceptional customer service. Our team is dedicated to delivering top-notch support to our clients.Job Overview:We are currently seeking highly motivated and enthusiastic Customer Service Representative Specialists to join our dynamic team. As a key member of our...

  • Customer Service Solutions Specialist

    1 month ago

    Randburg, South Africa FirstRand Full time

    Job Description Hello Future Customer Service Solutions Specialist Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen. As part of our team in FNB HSL you will be surrounded by unique talents, diverse minds, and an adaptable environment...

  • Senior Quality Assurance Specialist

    2 weeks ago

    Randburg, Gauteng, South Africa iSON Xperiences Full time

    About the RoleWe are seeking a skilled Senior Quality Assurance Specialist to join our team at iSON Xperiences. This is an exciting opportunity for a results-driven professional to make a meaningful impact on our customer experience.

  • Product Specialist

    2 months ago

    Randburg, South Africa FirstRand Full time

    Job Description WesBank is an exciting, inclusive space that encourages career growth, as well as recognising and rewarding hard work. Our people are passionate about what they do and thrive in a company culture that is focused on equality, inclusivity, and representation. Not only have we been dedicated to getting people moving through trusted and...

  • Senior Specialist: People Change Manager

    3 months ago

    Randburg, South Africa Absa Bank Limited Full time

    Empowering Africa’s tomorrow, together one story at a time. - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary To...

  • Business Systems Design Specialist

    2 weeks ago

    Randburg, Gauteng, South Africa FirstRand Bank Limited Full time

    Company OverviewWe are FirstRand Bank Limited, a leading financial institution that values innovation and adaptability. Our team is dedicated to delivering exceptional customer experiences and staying ahead of the curve in the ever-changing financial landscape.SalaryThe estimated annual salary for this role is R850,000 - R1,200,000, depending on experience...

  • Compliance Manager

    5 months ago

    Randburg, South Africa FirstRand Full time

    About us, purpose, experience and qualifications **about us**: **purpose**: - To ensure the implementation of the Group’s compliance frameworks and programmes and in consultation with business ensure conformance and adherence with regulations and delivers through a team of compliance specialists**experience and qualifications**: - Minimum Qualification...

  • Specialist Software Asset Management

    5 months ago

    Randburg, South Africa Absa Bank Limited Full time

    Empowering Africa’s tomorrow, together one story at a time. - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary As...

  • Ap Specialist

    5 months ago

    Randburg, South Africa Smith Garb Full time

    Gauteng, Randburg - 480000K - 528000K Annually Cost To Company Available immediately? Do you thrive in a high pressured environment? Our Client is seeking a young, energetic and highly skilled **Accounts Payable Specialist** to join their dynamic team in **Randpark Ridge**. If you have a passion for finance with experience in a **Manufacturing or Mining...

  • Project Management Specialist

    6 months ago

    Randburg, South Africa Tracker South Africa Full time

    **Listing reference**: track_001080 **Listing status**: Online **Position summary**: **Industry**:IT & Internet**Job category**:IT-Project Management**Location**:Randburg**Contract**:Permanent**Remuneration**:Market Related**EE position**:Yes**Introduction**: Tracker requires the services of a Project Management Specialist to oversee and perform projects...

  • Site Manager

    5 months ago

    Randburg, South Africa Greatlinking Management Services Full time

    **Qualifications and Experience** - Qualification in Culinary Arts - 5+ years experience in hospitality management (please provide references in the CVs) **Duties and Responsibilities** - Manage the stock - Supervise staff Plan menus in consultation with chefs (if needed) - Organise, lead, and motivate the staff Plan staff shifts and rotas - Ensure health...