Strategic Brand Marketing Leader

7 days ago


Cape Town, Western Cape, South Africa Ad Talent Full time
Job Title: Strategic Brand Marketing LeaderAbout Us

We are Ad Talent, a dynamic organisation in the tourism industry dedicated to promoting our destination as a world-class experience.

We strive to attract visitors, enhance their experiences, and create lasting connections with our brand.

Role Overview

As a Strategic Brand Marketing Leader, you will play a pivotal role in championing both visitor-facing and industry-facing brand initiatives.

Key Responsibilities
  • Lead the development of ambitious marketing strategies based on thorough analysis of brand positioning and consumer insights.
  • Craft cohesive plans and go-to-market strategies aligned with organisational goals, driving creative development to inspire action and engagement from target audiences.
  • Monitor performance metrics, including ROI and KPIs for marketing campaigns, and stay ahead of market trends through research on visitor markets and competitor activity.
  • Innovate and implement strategies for brand growth and stakeholder alignment, regularly measuring and reporting on the success of marketing campaigns.
Requirements
  • 6-8 years of experience in Brand or Marketing Management, with a proven track record of developing and executing successful brand strategies.
  • Strong analytical and creative skills, with the ability to translate insights into actionable solutions.
  • Excellent communication and presentation skills, proficiency in identifying target audiences and creating impactful campaigns.
  • Up-to-date knowledge of current marketing trends and best practices, a results-driven, collaborative mindset with a passion for delivering excellence.
Compensation Package

We offer an estimated salary range of $80,000 - $110,000 per annum, reflecting your expertise and qualifications. This figure is based on industry standards and location-specific factors.



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