Brand Marketing Leader

17 hours ago


Cape Town, Western Cape, South Africa Ad Talent Full time
Job Description

Ad Talent seeks a seasoned Brand Marketing Leader to spearhead our brand strategy and product marketing efforts in the fintech industry.

As a key member of our team, you will develop and execute global brand strategies for target markets, aligning with our customer journey for a consistent experience. Your expertise in digital marketing strategies, including social media and online content marketing, will be instrumental in engaging customers and driving business growth.

We are seeking an experienced professional with 8 years' progressive experience in marketing roles within the financial/fintech industry, with 5 years' strong leadership and team management experience. You must have a postgraduate degree in Marketing, Business, or a related field and proficiency in budget planning and allocation. Excellent written and verbal communication skills, including presenting marketing strategies and results to executives and stakeholders, are essential.

Key Responsibilities:

  • Develop and execute global brand strategies for target markets.
  • Align brand strategy with the customer journey for a consistent experience.
  • Adapt brand positioning for digital channels and product appeal.
  • Create go-to-market strategies tailored to new markets and customer segments.
  • Develop product marketing strategies for different customer journey stages.
  • Communicate product value propositions effectively across markets.
  • Lead digital marketing campaigns to engage customers.

The estimated salary for this role is $120,000 per annum.



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