Strategic Creative Leader

16 hours ago


Cape Town, Western Cape, South Africa Inuversal Group Full time
Job Summary
Inuversal Group is seeking a highly skilled Strategic Creative Leader to drive creative strategies that propel brand growth and engagement. This role requires a talented professional who can balance creativity with analytical skills, leveraging insights and data to develop innovative ideas.

About the Role
The Strategic Creative Leader will work closely with cross-functional teams to craft and execute campaigns and projects that resonate with audiences and align with our business objectives. Key responsibilities include developing unique concepts and strategies, conducting research to inform creative direction, building creative strategies that align with brand goals, and collaborating with teams to ideate and oversee campaign development.

Responsibilities
- Develop and present compelling concepts and strategies for campaigns, digital content, and brand experiences.
- Conduct research to identify consumer trends, behaviors, and insights that inform creative direction and drive meaningful engagement.
- Build creative strategies that align with brand goals and marketing objectives, considering the competitive landscape and brand positioning.
- Collaborate with teams to ideate and oversee campaign development across multiple channels, including digital, social media, video, and traditional media.

Requirements
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Minimum of 3-5 years of experience as a Creative Strategist or in a similar role, ideally within a creative agency or marketing department.
- Strong understanding of consumer insights, brand positioning, and digital marketing principles.
- Excellent storytelling and communication skills, with a talent for presenting ideas clearly and persuasively.

Salary and Benefits
We offer an estimated salary range of $80,000 - $110,000 per year, commensurate with experience. Our comprehensive benefits package includes health insurance, retirement plan, paid time off, and opportunities for professional growth and development.

About Inuversal Group
Inuversal Group is a dynamic and innovative company dedicated to delivering exceptional creative solutions that drive business results. We value creativity, collaboration, and continuous learning, and we are committed to fostering a positive and inclusive work environment.

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