Strategic Brand Development Manager
6 days ago
Company Overview
We are a dynamic tourism organisation committed to promoting our destination as a world-class experience.
Salary
The estimated salary for this position is $80,000 - $110,000 per annum, depending on experience.
Job Description
As a creative and strategic Brand & Marketing Manager, you will lead and champion both visitor-facing and industry-facing brand initiatives. You will analyse brand positioning and consumer insights to shape ambitious marketing strategies, develop and execute cohesive plans and go-to-market strategies aligned with organisational goals.
You will drive creative development to inspire action and engagement from target audiences, set and monitor performance metrics, including ROI and KPIs for marketing campaigns, and stay ahead of market trends, conduct research on visitor markets, and monitor competitor activity.
Required Skills and Qualifications
- 6–8 years of experience in Brand or Marketing Management
- A proven track record of developing and executing successful brand strategies
- Strong analytical and creative skills, with the ability to translate insights into action
- Excellent communication and presentation skills
- Proficiency in identifying target audiences and creating impactful campaigns
- Up-to-date knowledge of current marketing trends and best practices
- A results-driven, collaborative mindset with a passion for delivering excellence
Benefits
This role offers a unique opportunity to work with a dynamic tourism organisation, driving business growth and stakeholder alignment. The ideal candidate will be passionate about storytelling, have a knack for driving impactful marketing campaigns, and thrive on combining analytical insights with innovative ideas to build strong, memorable brands.
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