Senior Brand Marketing Specialist

3 weeks ago


Cape Town, Western Cape, South Africa DB Recruitment Full time

A competitive salary of R700,000 per annum is offered to a seasoned Senior Brand Marketing Specialist who will spearhead the marketing department in our dynamic team within the Northern Suburbs of Cape Town. The ideal candidate will be a creative and driven professional with exceptional analytical skills and a passion for innovative marketing strategies.

About the Role

The successful candidate will drive growth within the business by developing comprehensive marketing strategies aligned with the company's objectives. Key responsibilities include:

  • Market Analysis and Strategy Development: Analyze market trends, consumer behavior, and competitor activities to develop effective marketing strategies that meet business objectives.
  • Campaign Management: Oversee the execution of marketing campaigns across various channels, ensuring consistency with the brand image and targeting the intended audience.
  • Product Development and Launch: Collaborate with product development teams, provide insights into market demands, and contribute to the successful launch of new products.
  • Budget Management: Manage budgets effectively, ensuring optimal resource allocation to maximize the impact of marketing initiatives.
  • Pricing Strategies and Brand Awareness: Contribute to pricing strategies based on market analysis and work towards building and maintaining overall brand awareness through effective communication strategies.

In this role, you will also be responsible for contributing to long-term business initiatives and goals, playing a strategic role in aligning marketing efforts with sustained growth and success.

Requirements

To succeed in this position, you will need:

  • 3 Years Experience: Proven experience in a similar role, preferably in the marketing industry.
  • Qualifications: A Matric Diploma or Degree in Marketing is essential, as well as valid drivers' licenses and your own vehicle.


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